I, Candy
I, Candy
Hershey's is officially out of ideas. For years, they've been producing such delicious candy bars as Kit Kat, Reese's, and Almond Joy; however, they are stumped in coming up with a new product. They have turned to you (and your classmates) to figure out a new bar that they can market to their consumers.
This task takes three of the skills you've already learned about--Paint.NET, Google Docs, and the ability to effectively Google for reliable websites--and combines them into one project.
Here are the steps to take to complete this project:
Brainstorm a new candy bar. This should be your dream candy bar!
Open Google Docs, name a document, create a title, and answer the following questions:
What is your candy bar?
Consider:
What's the name of your bar?
Who is your name meant to appeal to?
What emotions might it evoke?
Remember, a good name is catchy, short, and memorable!
What ingredients are included?
Do you want peanuts? Almonds? What about caramel? Peanut butter? Do you want it to be milk chocolate, dark chocolate or white chocolate?
Where are these ingredients?
Is the bar filled? Topped? Dippable? Tell me about the composition.
Why did you include these ingredients?
Do you know it's a good combination already? Is it a twist on an already-existing candy bar? Is there a hidden reason?
How will you market your candy bar?
Consider:
How will you advertise?
Will you use magazines? TV? The Internet? Why? Choose only one advertising medium. If you've chosen a medium with a lot of different "channels" (TV, Internet) or users (YouTube, Snapchat, etc), be specific about how will you advertise! Choose a specific channel or magazine or website or user or whatever it is.
How much you are planning to charge per bar (based on research from your daily life and the internet)?
What's your bar's slogan? ("Nobody better lay a finger on my Butterfinger," "Gimme a break; break me off a piece of that KitKat bar")
Why did you choose the slogan you did?
Each of the above bolded topics should constitute one paragraph (each paragraph should be, at minimum, four complex sentences).
Include two different very legible fonts on your report--one for the title and one for the actual content.
Insert two APA citations with Citation Machine:
One citation that informs me how you knew how much to charge for a candy bar (this does not have to be from a .edu/.gov/.org site and may instead be from a store's website).
One citation that tells me why you decided on the advertising medium you did (this must be from a .edu/.gov/.org site).
5. Insert a picture that deals with your topic (pictures of peanuts, chocolate, etc). In addition, you'll also eventually be taking your wrapper from Paint.NET and inserting it into this document. Make sure that the text is wrapped around these pictures.
6. Open Paint.NET. Click on "File," then "New". Change the page so it is exactly 800 pixels wide and 600 pixels tall.
7. Design your wrapper! Remember where the folds are in your candy bar. Include the following things in your design:
Ingredients (you don't have to list all the chemicals and stuff. Just include the pure ingredients in your candy: i.e., peanut butter, dark chocolate, etc.)
The name of the candy bar, big and bold!
Some nutrition facts (yes, these can be made up).
8. (Optional!) Print out your wrapper and tape it up where it needs to be taped to make it look like a real candy bar!
A rubric is below.
Mr. Alexander's Paint.NET example is here, and his Docs example is here.
Stray Observations:
When finished with this assignment, send Mr. Alexander not just the Google Doc, but also the Paint.NET .pdn file!
You might use Wikipedia's list of candy bars or the Top This Chocolate page to get an idea of some toppings, or the SeventhSanctum Candy Generator/Candy Name Generator for fun bar names, or a Slogan Generator for slogans!
If you're interested in making custom nutrition facts for your wrapper, check out this site!
Student Examples: