PROGRAM PERFORMANCE PROFILE
BS Business Administration Major in Marketing Management
A. Academic Qualification and Professional Experience
EDUCATION AND PROFESSIONAL QUALIFICATIONS
The majority of the Core Faculty under the BSBA major in Marketing Management Program possess the qualifications required by the Policies, Standards, and Guidelines for BS Business Administration (CMO. 17, series of 2017).
The table and charts below summarize the educational qualifications, business and industry experience, professional licenses, and other information about the program's core faculty in the past three years.
The distribution of core faculty members is presented in the figure below. It can be seen that 15% hold a doctorate, 35% are master's degree holders, while the remaining 50% are bachelor's degree holders. It is worth noting that 60% (6 out of 10) of those with bachelor’s degree are currently pursuing their Master’s Degree, while 20% (2 out of 10) has earned master's degree units. This is a manifestation of the program’s commitment to excellence and meeting g the requirements of the Policies, Standards, and Guidelines for the Bachelor of Science in Business Administration.
Figure 2 presents the supplemental qualifications of the faculty members. It can be seen from the figure that 40% (8 out of 20) of core faculty owned a business or had a business in the past. While 25% (5 out of 20) have industry experience. These supplemental qualifications reinforce the lacking educational preparation of the faculty.
Figure 3 shows the number of faculty with professional licenses as the PSG requires for BSBA. It can be seen that three lawyers are handling Business Law and Taxation Subjects. Two Certified Public Accountants handling Accounting and Taxation Subjects and a Certified Tax Technician who handles Taxation. In addition, two faculty members with Master’s Degrees are also Licensed Professional Teachers.
Research Competencies
Faculty members have produced research outputs in Marketing and Business and presented and published research outputs. The data below details the research engagement of Faculty Members engaged in research activities.
Extension Activity Involvement
Faculty members are active in extension activities under the Project LSO (Livelihood and Skills Opportunities) for the People and Project ENTREP (Empowering Narranons Through Rejuvenated Entrepreneurial Power). These projects aim to empower the beneficiary communities through a series of trainings and seminars in the fields of marketing and entrepreneurship.
Involvement in Production Activities
Faculty Members have been involved in production activities, specifically the PSU Narra Production Hub, under the supervision of one of the core faculty members. Another faculty member has copyrighted a Business Implementation Manual, which is being sold to the students.
Speakership and Consultancy
Core faculty members are also active in demonstrating their expertise through speaking engagements and consultancy services about business.
Publication and Copyrighting of Articles and Creative Works
Faculty members have been actively publishing journal articles and have copyrighted instructional materials.
B. Recruitment, Selection and Orientation
The institution has an effective recruitment and selection system of the most qualified faculty members. The system includes interviews, demonstration teaching, and psychological and aptitude tests.
The selection process is inclusive and participative, including the VP for Academic Affairs, the Deans, the Human Resource Management Officer, and the Campus Directors.
Newly hired faculty members undergo university and campus orientation regarding the VMGO, the Campus Thrusts, and the University Policies.
A Human Resource Development Plan is embodied in the Human Resource Development Plan of the University. This plan aims to objectively and efficiently recruit and select faculty members.
The recruitment and selection system considers the academic qualification of the applicant as well as personal qualities, communication skills, teaching skills, and physical and medical fitness. The professional experience relevant to the field and technical and special skills are also given weight during the selection process.
Applicant Interview and Demo Teaching Forms indicating several dimensions considered in
screening applicants
Once the applicants were selected, they will undergo an orientation and onboarding activities where the PSU Vision, Mission and College Objectives are discusses as well the duties, rights and privileges of the faculty members.
The campus has its annual Mentoring the Mentors activity where the VMGO, the Campus thrusts and other academic policies are presented to both the old and new faculty members.
Copy of Memo from the HRMO for the Onboarding Program for Newly Designated and Newly Hired Employees
Memorandum from the President to attend the Faculty and Staff Conference
The hiring system is an open competitive selection based on the CSC-Approved Merit System and Promotion Plan. It is published and well-disseminated through various means of communication and media.
Sample Facebook Page post on vacancies
C. Faculty Adequacy and Loading System
The Program currently has Eight (8) Full Time Faculty and eight (8) lecturers. The teaching load is based on the specialization of the faculty. In case of need for an appropriate graduate degree, additional qualifications such as relevant industry experience and business experience are considered. In some instances where circumstances won't allow, faculty are given three to four courses per semester to facilitate the time for lesson preparation, checking of papers, consultation with students, and other matters related to instruction, research, and extension.
The PSU Faculty Manual provides that faculty should be given a maximum of three preparations. In exceptional cases where three preparations are impossible, the fourth preparation will be compensated with increased working hours equivalent. The PSG for BS Business Administration (CMO 17, series of 2017) provides that no faculty member shall be given more than four (4) preparation in any given semester with a maximum load of 24 units per term.
The program is religiously observing the above provisions as reflected in the summary of loading presented below:
Figure 4 summarizes the number of faculty preparation vs. PSG for BSBA vs. PSU Faculty Manual Thresholds over the last seven semesters. It can be seen from the trend that the Program is well within the threshold provided by the PSG for BSBA except during the 2nd Semester of 2021-2022. Against the PSU Faculty Manual threshold, the program has been a little above. However, it can be observed from the trend that from the 2nd Semester of 2021-2022 to the current semester, it is decreasing. In fact, during the recent semester, the actual average number of faculty preparation is already within the thresholds of both the PSG and the PSU Faculty Manual.
Figure 5 summarizes the average class size vs. PSU Faculty Manual Thresholds over the last seven semesters. It can be seen from the trend that the Program is consistently within the threshold provided by the PSU Faculty Manual threshold. Although the actual class size is changing, it is within the standards.
D. Rank and Tenure
An approved University Strategic Merit and Promotion System governs the faculty's promotion in rank and salary. Faculty members are ranked according to guidelines such as the NBC 461 and the current DBM CHED Joint Circular No. 3 series of 2022. The Faculty Salary is based on the Salary Standardization Law. Benefits that should accrue to government employees are granted to qualified faculty members.
In compliance with the PSG for BSBA, which requires that Full-time Faculty teach 50% of the Core Courses, the program ensures that more than half of the courses are taught by full-time faculty.
E. Faculty Development
There is a Faculty and Staff Development Program unit in the university that oversees the faculty development needs of the university. There is an established criterion for selecting the faculty members to be sent to scholarships and other training and development endeavors.
Each unit has a Faculty and Staff Development Plan. The faculty are and staff are required by the HRMO Unit to submit and individual development and training plan which is a basis for the university-wide faculty and staff development program.
Faculty members are encouraged and allowed to join professional organizations. In PSU Narra, Prof. Darwin O. Aniar sits as the National Auditor of the Asian+ Council of Leaders, Administrators, Deans and Educators in Business as well as Regional President for MIMAROPA of the Entrepreneurship Educators Association of the Philippines and the National Director of the Consortium of Entrepreneurship Education for Development Philippines. Prof. Darwin O. Aniar and Prof. Erolyn S. Dilan are the official university’s representatives to the National Association of Social Enterprise Educators and Administrators. Below is the list of faculty members and their membership in professional organizations:
Appointment Letter of Prof. Darwin O. Aniar as National Auditor of Asian+ Council of Leaders, Administrators, Deans and Educators in Business
Certificate of Lifetime Membership of Prof. Darwin O. Aniar in the Entrepreneurship Educators Association of the Philippines Inc.
Certificate of Membership to the Asian Council of Leaders, Administrators, Deans and Educators in Business of Professor Raph L. Balanoba
Faculty members are also encouraged to attend to different trainings, seminars and conferences to update them about the recent developments in the field of marketing and business. Below is the list of trainings and seminars attended by faculty members: Table 21 List of Trainings and Seminars attended by Prof. Darwin O. Aniar
F. Professional Performance and Scholarly Works
There is an objective performance evaluation system of the Faculty Performance in Instruction, which is their function. A standard faculty evaluation form is used to rate the teaching skills of the faculty. An Individual Performance Commitment and Review form is also being submitted by the faculty and ranked by the immediate superior. Furthermore, a teaching efficiency evaluation is also being administered to the faculty, students, seniors and peer to evaluate the performance of faculty members.
Faculty Classroom Observation Form
Summary of Weekly Monitoring Report from the Chair of Instruction
Sample IPCR used in monitoring the performance of faculty members
The faculty are involved in the dissemination of knowledge, innovations and technologies in national and international fora. Presented are the list of faculties who have disseminated research in different fora:
Research paper of Professor Raph L. Balanoba presented in the BIMP EAGA Conference
Paper of Prof. Julrey L. Juarez
Faculty members also serve as experts and renders consultancy services to different organizations.
G. Salaries, Fringe Benefits and Incentives
The scale of salary faculty follows the DBM Salary Standardization Schemes as well the current issuances of the competent agencies. The faculty members are also granted different privileges as embodied in the Faculty Manual such as tuition and grant-in aid to faculty and their children (K, 2, 2.1- 2.3); loyalty benefits (K,3); maternity and paternity benefits (K, 4); leave benefits such as sabbatical leave (K, 5, 5.1); study or research leave (K,5, 5.2); vacation leave (K, 5, 5.3); sick leave (K, 5, 5.4); rehabilitation leave (K, 5, 5.5); military service leave (K, 5, 5.6); secondment or special detail leave (K, 5, 5.7); and special leave (K, 5, 5.8). Benefits such as retirement (K, 6); faculty development benefits (K, 7); research incentives (K, 8); disability benefits (K, 9); and death benefits (K, 10).
Palawan State University is religiously paying the mandatory benefits of the personnel such as 13th Month Pay, 14th Month Pay, Cash Gift, Clothing Allowance, Service Recognition Incentives, Performance Enhancement Incentives, premium for JO and COS, Performance-Based Bonus, and the Collective Negotiation Agreement Bonus.
Faculty who has performed excellently are given due recognition and incentives.
H. Professionalism
The faculty members are attending their class regularly. If there are any absences, it is due to illness or official business activities. Faculty are attending meetings called by the administration and the university. Submission of required documents are done promptly.
Sample Faculty Performance and Progress Monitoring Form
Faculty Time Card indicating attendance
Certificate of Recognition for prompt submission of syllabi
Certificate of Recognition for prompt submission of semestral requirements
Faculty members judiciously exercise academic freedom in the preparation of course syllabus and formulating grading system and class policies.
Faculty members also maintain harmonious relationships with stakeholders like the parents through the Parents Teachers Council, LGU, alumni, community, and industry partners. The faculty also ensures a balanced relationship with other campuses and other schools.
Business Faculty serving as Resource Persons in LGU Initiated Seminar
Letter request from LGU to seek the assistance of PSU Narra BSBA Faculty for Technical Assistance