BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Raph L. Balanoba, MBA
Ladies and gentlemen, esteemed guests, faculty members, the bright minds of BSBA program and to our accrediting bodies, welcome to a momentous occasion as we gather here today to embark on a journey of reflection, evaluation, and celebration. It is with great pleasure and anticipation that we open our doors to the accreditation process for the Bachelor of Science in Business Administration major in Marketing Management, a pivotal milestone in our commitment to excellence in business education.
Our BSBA program is not merely a curriculum; it is crucible where ideas are forged, and leaders are shaped. As we undergo the accreditation process, we embrace scrutiny with open arm, for it is through rigorous evaluation that we refine and elevate our standards. For us, accreditation is not just a stamp of approval, it is a testament to our dedication to fostering intellectual growth, critical thinking, and ethical leadership.
We embrace this accreditation as an opportunity for introspection and growth. It serves as a mirror reflecting our strengths and areas for improvement. We are united in our commitment to producing graduates who are not only proficient in their field but also skilled to navigate the complexities of business. Your valuable insights and constructive feedback will serve as the compass guiding us towards continuous improvement and the highest standards of educational excellence.
As we welcome the accreditation process, let us celebrate our collective achievements, acknowledge the challenges ahead, and reaffirm our pledge to nurturing a learning environment that thrives on excellence. Once again, a warm welcome to each one of us. May our collective efforts pave the way for a brighter future of the BSBA program, laying the foundation for future leaders who will shape the world of business with integrity, ingenuity, and a relentless pursuit of greatness.
PROGRAM OBJECTIVES
At the end of the program, graduates of BSBA Marketing Management should be able to:
Find employment and entry level jobs or positions of responsibility in the area of marketing.
Organize and manage their own business if they decide to be self-employed.
Equipped with knowledge of the principles and concepts of marketing.
Enter as academic mentors who would be marketing practitioners.