area 1 PPP

PROGRAM PERFORMANCE PROFILE

1. VISION OF THE INSTITUTE

PSU Vision

An internationally recognized university that provides relevant and innovative education

and research for lifelong learning and sustainable development.

2. MISSION OF THE INSTITUTE

PSU Mission

The Palawan State University is committed to upgrade people’s quality of life

by providing education opportunities through excellent instruction,

research and innovation, extension, and production services,

and transnational collaboration.

3. STATEMENT OF THE GOAL

PSU Narra Goals

The goal of PSU Narra Campus is to produce academically competent,

employable professionals and productive, skillful middle

level entrepreneurs who shall lead the development

of the province and the region.

Specifically, it endeavors to:

Perform the mandated functions of the university through the effective and efficient management system;
Provide quality academic programs that will produce globally competitive, well-rounded and committed professionals;
Generate relevant knowledge and implement techno transfer programs/modalities through client-responsive research and extension activities;
Generate adequate resources to support and enhance institutional development;
Strengthen and enhance institutional capability in generating revenue towards self-reliance; and
To develop harmonious some co-operative university community relationships in order to strengthen and expand public-private partnership.

Goal of the Academic Unit

To produce globally competitive graduates who are morally upright,

humane, competent, and productive (and) prime movers of

development in the disciplines.

4. OBJECTIVES

The Bachelor of Science in Business Administration major in Marketing Management is committed to:

1. Find employment and entry-level jobs or positions of responsibility in the area of marketing.

2. Organize and manage their own business if they decide to be self-employed.

3. Equipped with the knowledge of the principles and concepts of marketing

4. Enter as academic mentors who would be marketing practitioners

5. PROCEDURES IN THE FORMULATION, MONITORING AND REVIEW OF THE VMGO

Mission and Vision provides a vehicle for communicating an organization’s purpose and values to all key stakeholders. Stakeholders are those key parties who have some influence over the organization or stake in its future. Stakeholders are individuals or groups who have interest in an organization’s ability to deliver intended results and maintain the viability of its products and services. The planning process begins when the President develops and communicates his vision for the University and its mission along with his ‘yearly priorities’ for the institution. All units across the institution begin the process of micro-planning workshop. Faculty and administrative support unit leaders will meet part way through the planning process to share their high-level priorities in order to identify potential synergies and areas for cross-functional collaboration.it is also in this event that the vision and mission of the University is revisited using the results of the study or SWOT Analysis conducted by the technical working group (TWG) formed by the VPAA. The TWG begins by assessing the progress from the previous years and evaluating the current situation of the University. The assessment data reveals the important things such as; (1) the things that are doing well; (2) the areas to be improved and (3) the external and internal opportunities or threats that existed and/ or existing. The team will then complete the risk assessment review. Upon completion of the review, each delivery units will then hold a micro-planning workshop to revisit the vision and mission based on the results of the study. Different extramural studies centers both from the north and south campuses were also directed to conduct a micro-planning workshop to revisit the PSU’s vision and mission and their own medium-term plan submitted to the Academic and Administrative Council for approval and endorsement to the BOR/BOT.

Following Board approval, each delivery units will refine the plan based on budget decisions while the University Planning team will then identify departmental priorities by determining how the unit can best support and advance the University’s vision and mission as well as yearly priorities by establishing objectives, initiatives, measures and targets which will likewise be implemented and monitored throughout the year. Upon completion of the plans based on the newly revised vision and mission of the University, implementation of the plans begins and the cycle continues. These processes have been designed to provide guidance and direction to the institutional as well in the coming years. These processes set the context for all other planning units at the University which defines a vision and high-level set goals for faculty, staff and the administration.

It was on October 23, 2018 at the Performing Arts Center, Palawan State University that the historical stakeholders’ Consultative Meeting was held and participated by representatives from different sectors in PSU and in community. It was during the said event that comments and remarks on the proposed Vision and Mission were solicited from the participants. Afterwards, participants were asked to submit the proposed PSU vision and mission for approval of the joint academic and administrative council of the University. Resolution No. 5, s. 2018 of the Academic and Administrative Council endorsed the submitted proposal statements to the BOR for final approval. It was then that the vision and mission statements of the University have been revised by the University Administration with the participation of the different stakeholders thru Resolution No. 209, s. 2019.

The University Administration composed by the President, Executive Vice President, Vice Presidents, Deans, Directors, Head of Units, Department Chairpersons, and the President of the Faculty Union, Student Regent, Alumni Regent, Planning Director and Alumni Director participate in the formulation, revision and enrichment of the Vision, Mission through Strategic Planning Workshop. Inputs from the faculty and from the industry are provided through the Deans and Directors, and Faculty Regent. The staff members are represented by their respective Unit Heads. The Student Regent and Alumni Regent represent the students and the graduates respectively.

Congruent with the University’s Vision and Mission Statements, the Goals, Objectives and Strategies of the different divisions (Academic, Research, Extension and Production) are formulated by their respective personnel that are concerned with the tasks for each of the different divisions. Each College/Unit provides inputs in the formulation of the goals and objectives of the respective divisions.

At the College level, goals are formulated through the joint efforts of the Dean, Department Chairs, faculty, students, alumni, industry practitioners and parents. The program objectives are adopted from the respective CHED Memorandum Order issued for the different curricular offerings.

6. STAKEHOLDERS’ PARTICIPATION IN THE FORMULATION/ MONITORING/REVIEW OF THE VMGO

The revision of Vision and Mission of the university was through during the strategic plan which the effective from 2019-2025. The revision were attended by stakeholders and NEDA, CHED, AND LGU

7. PROCESS OF THE DISSEMINATION OF THE VMGOs AND DETERMINATION OF ACCEPTABILITY

Several methods were used by the University in disseminating the vision, mission, goals and objectives. The faculty, staff and students are aware of the VMGOs.

For the students, the VMGOs were disseminated first through the officers of the University Student Council. The student council officers in return, conduct their own meetings with their constituents where the vision, mission, goals and objectives were also explained.

Orientation program for the freshmen and re-orientation program for the higher years are conducted at the start of every school year wherein the VGMOs and the university and college policies are discussed and explained to the students.

Likewise, the VGMOs are included in the syllabus and are discussed within the first week of classes at the start of the semester. The students provide their feedback of their understanding and acceptance of the VGMOs.

Furthermore, VMGOs will be visible on billboards in the public market, in barangay halls where extension activities are made or done, and in front of the school entrance. Also, VMGO is visible in all programs and activities of the campus, on pliers, and on social media platforms like the Facebook page.

8. FORMS/ MEDIA USED IN DISSEMINATING THE VMGOs

The VMGO of the Bachelor of Science in Business Administrationmajor in Marketing Management program captures most of the stakeholdersand clientele using social media, like a Facebook page, to disseminateandmake them aware of the vision, mission, goals, and objectives of theprogram. It is manifesting that the VMGO is achieved through programactivities and linkages.

9. DESCRIPTION OF THE IMPLEMENTATION OF THE VMGO AND OF THE CONGRUENCY WITH EDUCATIONAL PRACTICES AND ACTIVITIES

The dissemination of VMGO in implemented using the traditional and modern means. Traditional media like posters, billboards and imprints in manual and handbooks is still being implemented. Modern means like website and Facebook Page are employed to appeal to younger generations.

University continuously sends students and faculty to seminars, training's, workshop, convention, conferences as well as to academic competitions in order for them to be globally- competitive and to further enhance their knowledge and skills in their respective courses.

University and College activities and programs are geared toward the attainment and realization of the VGMOs.

10. EXTENT OF COMPLIANCE WITH THE TEAM RECOMMENDATIONS MADE IN THE LAST SURVEY VISIT

STRENGTHS

1. The Vision, Mission, Goals and Objectives of the PalawanStateUniversity are conspicuously located and posted in tarpaulininstrategic locations of the campus, as well as in public places outsidethe campus.
2. A comprehensive review and revision of the VMGOandobjectives of the program under survey was evident.
3. A strong support of the local government unit (LGU), alumni, and Parent Teachers Association in attaining the VMGOof theUniversity in providing quality of education and excellent services toclienteles for sustainable development.

AREAS NEEDING IMPROVEMENT

Translation of VMGO and the program’s objectives is limitedtoFilipino and Cuyunun dialect.
International collaboration and partnership in realizing the Vision, Mission of the University is limited.

RECOMMENDATIONS:

1. VMGO and the objectives of the program may be translatedinother languages spoken where the BS in Business Administrationhave linkages in instruction, research, and extension.

2. Strengthen the partnership/collaboration with other agencies inhighly suggested to achieve lifelong learning and sustainable development of the University.

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