Prerequisite: None

0.5 Credit: One Semester

Grade(s): 9, 10, 11, 12

Concurrent enrollment credit available through ACC

Fee: $30.00 DECA/FBLA membership fee (One time yearly fee)

Principles of Marketing presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consume. Areas of instruction will include advertising, game day promotions, ticket pricing, TV, radio, and cable contracts, player salaries, endorsement contracts, licensing, promotional tie-ins and more. Guest speakers, projects, and field trips are an important part of this class. All student enrolled will be eligible to participate in DECA. All student enrolled will be eligible to participate in DECA.