Prerequisite: Principles of Marketing or Sports and Entertainment Marketing I

0.5 Credit: One Semester

Grade(s): 9, 10, 11, 12 

Concurrent enrollment credit available through ACC

Fee: $30.00 DECA/FBLA membership fee (One time yearly fee)

Event Marketing/Communications defines the importance and role of marketing, media and public relations in the event planning industry. Identify marketing and communication tools such as social media, promotional events, networking and blogs. Design a marketing plan to include target market research, communication tools, objectives, strategies, and implementation. Students will learn about marketing through the dynamic world of sports and entertainment. Areas of instruction will include advertising, game day promotions, ticket pricing, TV, radio, and cable contracts, player salaries, endorsement contracts, licensing, promotional tie-ins and more. Guest speakers, projects, and field trips are an important part of this class. All student enrolled will be eligible to participate in DECA. All student enrolled will be eligible to participate in DECA.