Mentors: David Onyskiw, Director of Operations, PromoWorks
The world of technology that we live in today is constantly changing and updating to the next best, new, and improved thing. Because of this, many companies have had to change their marketing strategies, in order to maintain the same amount of success and growth. This intrigued me to research how marketers have had to change the way they market themselves as well as their products and how technology makes the advertising process that much simpler. With all the outlets of social medias, many marketers have had to learn the new ways to appeal to clients on platforms such as Facebook, Instagram, and Twitter. They do this by posting reputable images and posts in order to help build their brand and appeal to their potential buyers. Marketers have become very reliant on getting their products out there through the use of social media. I have found that because technology is so prevalent, many people are able to expand their businesses globally due to the simplicity of mass communication. It also makes it easier to contact buyers and contractors, making the whole process even faster. The days of receiving flyers and poster advertisements are long gone, as technology has quickly taken over. It has made everything about the house buying process, from advertising to contracting, much faster and simpler. This has led to an increase in sales, creating even bigger businesses in the marketing world and better knowledge of products throughout. This can also be applied to all companies trying to stay competitive in this day and age. The world of globalization is continuing to be one on the rise.
Project Website: https://080492.wixsite.com/hmpcapstoneto