Mentors: Brooke Evans, Johnson High School Theatre Department
Theatre has always been an important and heavily impacting part of my life. I have become engulfed in not only performing, but the community that comes with theatre; watching productions at fellow school, signing up for workshops, attending state conferences, following Broadway accounts, and even taking trips to New York and the Fox in Atlanta. Through this I have become aware of the large following that theatre has and how it affects others. Having this interest I began to wonder about how marketing must be a part of this. For my capstone project I researched and learned more about a theatre marketers job to overall answer my question about to what extent can they affect a theatre department positively, and with what tactics. I was able to understand that without marketers a department will have trouble growing an evolving. It was an eye opening experience learning more about their work and ideas; simultaneously becoming a dream job for myself. This capstone should be helpful for anyone interested in the marketing field, and theatre departments in general.
Project Website: https://marketingintheatre.weebly.com/