Mentor: David Lee & Jill Talley, Jackson EMC; Shannon O'Carroll & Joy Willis, Lakewood Baptist Church
The purpose of this study was to conduct an independent study to research in depth what makes an effective Public Relations team. Prior background knowledge over the subject provided me a broad overview of what makes an effective team: Respect and good relationship with the community and press. However, I was unaware of specific criteria that needed to be met in order for this to be a reality. Upon researching this I was able to find a common consensus over the criteria that needed to be met. However, I had to dive much deeper to discover the reasoning behind this criteria and what makes them so successful in meeting the goal of creating an effective Public Relations team. Data was collected through forming conclusions from current secondhand research. Through secondhand research, I was able to determine that the criteria required for an effective Public Relations team are as follows: Media Relations, Corporate Communications, Community Relations, Crisis Management, Events Management, and Social Media Management. There is lots of flexibility in the capacity at which this criteria can be met. This is because every organization/company is different and is trying to reach different audiences, in which they may have to use different and unique tactics in order to do so. In conclusion, while it may look different for different Public Relations teams, as long as the basic criteria discovered in this research is generally met it will lead to an effective public relations team.
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