Post date: Jan 23, 2017 2:35:54 AM
DO NOW: Quick Jot
Write down three of the most important things you learned from you creative brief.
HEADLINES: Write a headline that summarizes the important information from your brief.
A good headline:
-Gets attention
-Incorporates many ideas in few words
-Makes the audience desire more
QUICK DRAW:
Draw at least three concept sketches that connect with your headline.
How do your images connect with the headline?
GROUP DISCUSSION:
Review the 12-15 ideas that your agency has produced.
Discuss warm/cool feedback.
Pick 3 concepts that you will develop further for your Concept Proposal.
TICKET OUT:
Submit your concept sketches, and let Mike know which are being developed.