Public relations (PR) is a non-paid marketing and advertising strategy that builds a brand and establishes the credibility of a company or an individual through press releases, interviews, and storytelling. It is a good career option for people with excellent interpersonal skills who want to promote individuals or organizations in the public domain.

A PR Manager plans, develops, and implements PR strategies. They study objectives, policies, and needs to develop PR strategies that influence public opinion. They write press releases and other media communications, arrange public appearances, and prepare or deliver speeches. They also establish relationships with community groups and promote ideas, products, and services.

To become a PR Manager in India, you can:

1. Get a bachelor's degree in public relations, journalism, or a related field.

2. Gain experience in the field through internships or entry-level positions.

3. Pass the Public Relations Society of America's accreditation exam.

4. Network with other PR professionals.

• Complete 12th grade in any stream.
  
  

  • Complete a Bachelor's degree in Mass Communication.

  • Complete a Master's degree in Public Relations and Communication.

• Career Path 2:
  
  

  • Complete 12th grade in any stream.

  • Complete a Bachelor's degree in Mass Communication.

  • Complete a Master of Business Administration (MBA) in Communication Management.

• Career Path 3:
  
  

  • Complete 12th grade in any stream.

  • Complete a Bachelor's degree in Mass Communication.

  • Complete a Postgraduate Diploma in Corporate Communication.

• Career Path 4:
  
  

  • Complete 12th grade in any stream.

  • Complete a Bachelor's degree in Mass Communication.

  • Complete a Postgraduate Diploma in Public Relations.

• Asian College of Journalism Entrance Exam

• Andhra University Common Entrance Test

• Indian Institute of Mass Communication Entrance Exam

• Jamia Milia Islamia Entrance Exam

• Manorama School of Communication Entrance Exam

• Xavier Institute of Communications Online Entrance Test

• Guru Gobind Singh Indraprastha University Common Entrance Test

• Film and Television Institute of India Entrance Exam

• Kalinga Institute of Industrial Technology Entrance Exam

• Central Universities Common Entrance Test

• Marketing Communications is the process of creating and managing communication between an organization and its target audience to achieve a marketing objective. It includes a variety of activities, such as advertising, public relations, social media marketing, and direct marketing.

• Corporate Communications is the process of managing the flow of information between an organization and its stakeholders, including employees, investors, customers, and the media. It includes activities such as developing and maintaining a corporate website, writing and distributing press releases, and organizing investor relations events.

• Media Relations is the process of building and maintaining relationships with the media in order to promote an organization's products, services, or ideas. It includes activities such as writing and distributing press releases, organizing interviews, and attending media events.

• Verbal Communication is the process of using words to communicate with others. It includes activities such as speaking, listening, and writing.

• Disc Jockey

• Editor

• Brand Manager

• Broadcast Technician

• Copywriter

• Creative Writer/Poet

• Fashion Editor

• Film Critic

• Foreign Correspondent

• Freelance Writer

• Lexicographer

• Magazine Editor

• Media Analyst

• Newscaster

• Newspaper Editor

• Novelist

• Radio Producer

• Reporter

• Scriptwriter

• Sportscaster

• TV Host

• TV Producer

• TV-Radio Station Manager

• Video Jockey

• Book Editor

• Corporate Relationship Manager

• Journalist

• PR (Public Relationship) Professionals

• Public Relations Specialist

Public relations is a high-demand field with medium salary levels. Freshers can expect to earn an average salary of 3 to 4 lakhs.

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Best entrance exams for Public Relations in India for graduation:

• Lady Brabourne College, Kolkata

• Symbiosis School of Media and Communication, Bangalore

• University of Mumbai, Mumbai

• Symbiosis International University, Pune

• Symbiosis Institute of Media and Communication, Pune

• Symbiosis International University, Bangalore

• National Institute of Mass Communication and Journalism, Ahmedabad

• Banaras Hindu University, Varanasi

• Alliance School of Business, Bangalore

• Alliance University, Bangalore

• School of Broadcasting and Communication, Mumbai