Marketing

Marketing is a set of activities or campaigns that a company undertakes to promote and sell its products or services. A marketing professional must understand the product and define their target market in order to make a persuasive sale. Marketing is the combination of advertising, selling, and delivering the product to customers. To be a marketing professional, one must be highly motivated, creative, spontaneous, and skilled in communication and persuasion. Some famous people in the marketing world include Seth Godin, Gary Vaynerchuk, Neil Patel, Larry Kim, Jon Loomer, and Brian Dean.

Marketing managers develop and execute marketing plans to promote products or services. They must have strong marketing skills and be able to think strategically. The job outlook is good. To become a marketing manager, you need a bachelor's degree and experience in the field. Skills required include:

• Strong marketing skills

• Strategic thinking

• Ability to work with people

• Excellent communication and interpersonal skills

• Ability to manage multiple projects

• Ability to work under pressure

• Ability to travel

There are two possible paths for a student to pursue a career in marketing:

1. Complete 12th in any stream and then BBA followed by MBA in Marketing.

2. Complete 12th in any stream and then any graduation degree followed by PGDBM in Marketing.

Both paths lead to a career in marketing.

• Some entrance exams for graduation in India are UPSEE, IPU CET, NPAT, BUMAT, UPES DAT, DSAT, PESSAT, APIIT NAT, SAAT, and UUEE.

• Some entrance exams for post-graduation in India are CAT, GMAT, MAT, XAT, CMAT, OJEE, UPSEE, MH CET, TANCET, and IPU CET.

• Sales: The process of selling goods or services to customers.

• Marketing Management: The process of planning, organizing, and directing the marketing activities of an organization.

• Online Marketing: The process of promoting and selling goods or services online.

• Branding: The process of creating and managing a brand.

• Market Research: The process of gathering and analyzing information about customers, competitors, and the market.

• Marketing Communications: The process of creating and managing communications that promote a product or service.

• Product Marketing: The process of developing and managing the marketing of a product.

• Area Manager: A person who is responsible for the operations of a company's business in a specific geographic area.

• Brand Development Manager: A person who is responsible for developing and managing a company's brand.

• Business Development Officer: A person who is responsible for identifying and developing new business opportunities for a company.

• Institutional Sales Officer: A person who is responsible for selling products or services to businesses or institutions.

• Marketing Manager: A person who is responsible for developing and executing a company's marketing strategy.

• Product Manager: A person who is responsible for the development, launch, and management of a company's products.

• Promotional Manager: A person who is responsible for developing and executing a company's promotional campaigns.

• Public Relationship Officer: A person who is responsible for managing a company's public image and relationships with the media.

• Retail Sales Person: A person who is responsible for selling products to customers in a retail store.

• Sales Manager: A person who is responsible for managing a company's sales team.

• Sales Representative: A person who is responsible for selling products or services to customers.

These are just a few of the many different types of business roles that exist. Each role has its own unique set of responsibilities and requirements

• Marketing is a high-demand field with high salary levels. Freshers can expect to earn an average salary of more than 5 lakhs.

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• Top universities in India for graduation in management:
  
  

  • Nirma University

  • Symbiosis International University

  • Jamia Millia Islamia University

  • Jamia Hamdard University

  • Guru Gobind Singh Indraprastha University

  • Symbiosis Centre for Management Studies

  • Shree Guru Gobind Singh Tricentenary University

  • ICFAI Foundation for Higher Education

  • SP Jain School of Global Management

  • Banasthali Vidyapith

• Top universities in India for post-graduation in management:
  
  

  • Indian Institute of Management Bangalore

  • Indian Institute of Management Kolkata

  • Indian Institute of Management Lucknow

  • Xavier Labour Relations Institute Jamshedpur

  • University of Delhi

  • Faculty of Management Studies

  • Indian Institute of Management Kozhikode

  • Management Development Institute Gurgaon

  • Indian Institute of Foreign Trade New Delhi

  • SP Jain Institute of Management and Research Mumbai

  • Institute of Management Technology Ghaziabad