Mass communication is the process of delivering information to a large audience through mass media such as television, newspapers, magazines, advertisements, social media, and radio. It is important to create a message that is relevant to the target audience and to choose the right medium to reach them. Mass communication is a broad field that includes journalism, advertising, public relations, photography, filmmaking, and content writing.

Journalism is a subset of mass communication that focuses on reporting the news. Mass communication is not a subset of journalism because it also includes other forms of communication, such as advertising and public relations.

The coronavirus epidemic is a recent example of how mass communication can be used to spread awareness about a current event. Mass communication was used to inform people about the virus, its symptoms, and how to prevent it.

• Mass communication is the process of sending information to a large audience through mass media.

• It can be used to inform, persuade, or entertain people.

• It can be used to build public opinion, keep people updated, and promote products or services.

• It has a significant impact on society, both positive and negative.

There are three ways to study mass communication after 12th:

• Bachelor of Mass Communication (B.A. Mass Communication)

• Post Graduate Diploma in Mass Communication (PGD Mass Communication)

• Master of Mass Communication (M.A. Mass Communication)

Students can pursue any stream in 12th to apply for these courses

• ACJ - Asian College of Journalism Entrance Exam

  • AUCET - Andhra University Common Entrance Test

  • IIMC - Indian Institute of Mass Communication

  • Jamia Milia Islamia Entrance Exam

  • MASCOM- Manorama School of Communication Entrance Exam

  • XIC OET - Xavier Institute of Communications Online Entrance Test

  • IPU CET 2023-Guru Gobind Singh Indraprastha University Common Entrance Test

  • FTII Entrance Exam 2023-Film and Television Institute of India Entrance Exam

  • KIITEE 2023-Kalinga Institute of Industrial Technology Entrance Exam

  • CUCET 2023-Central Universities Common Entrance Test

• Editing: Identify and correct errors in grammar, spelling, punctuation, and style. Ensure text is clear, concise, and easy to read.

• Verbal Communication: Speak clearly and effectively in formal and informal settings. Listen attentively and respond appropriately to others.

• Writing Procedures & Documentation: Write clear and concise instructions, procedures, and documentation. Use appropriate formatting and style conventions.

• Presentation Skills: Give clear and concise presentations to small and large groups. Use appropriate visuals and technology to support the presentation.

• Interpersonal Skills: Interact effectively with others in a variety of settings. Build relationships, resolve conflict, and work collaboratively.

• Broadcast journalist

• Freelance writer

• Journalist

• Lexicographer

• Media analyst

• Media trainer

• Newspaper editor

• Novelist

• Public relations specialist

• Radio producer

• Reporter

• Scriptwriter

• Sportscaster

• TV host

• TV producer

• Video jockey

• Voice-over performer

• TV-radio station manager

• Mass Communication is a high-demand field with high salary levels. Freshers can expect to earn an average salary of more than 5 lakhs.

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The top 10 universities in India for graduation and post-graduation are:

• Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi

• Jamia Millia Islamia University (JMI), New Delhi

• St. Xavier's University (SXUK), Kolkata

• Symbiosis International University (SIU), Pune

• Symbiosis Institute of Media and Communication (SIMC), Pune

• Christ University, Bangalore

• Banasthali Vidyapith, Jaipur

• Savitribai Phule Pune University (SPPU), Pune

• Aligarh Muslim University (AMU), Aligarh

• Manipal University (MU), Manipal