Embedded Files
Our organisation has to comply with the UK Accessible Information Standards which align with our own objective to be as research inclusive as possible. Here are 10 easy ways you can digitally communicate as inclusively and accessibly as possible with our public (and staff) audiences.
Consistency is key
Consistency is key
Use 1 font only (Lato or Arial for NIHR products) in up to three text sizes consistently (i.e. all headings in one size, all sub-headings in another, and all body text in another)
Don't use justifiably aligned text as it is harder to read; it's best to make text left aligned, otherwise centred or right aligned if part of a design
For text, use black or navy on a white background, or white on black or navy as this is the most accessible format (some colour variations can be used, but ask the Communications team about this).
Let your text 'breathe'
Let your text 'breathe'
4. Let text 'breathe' - if your text is crowded (e.g. almost touching the edges of text boxes, has more than 2 sentences in a paragraph, doesn't have enough space around it etc.) it might be better to use a different document format
5. Use plain English, keeping sentences and grammar simple - research shows the more educated people are, the more they prefer plain English anyway!
6. Spell out acronyms as some might not understand their meanings (tip: ask yourself if a new patient would know what it means)
7. Underlining a word makes it look like a hyperlink. If necessary, make text bold and bigger, not underlined.
8. Use sub-headings to break up text, making it easier to 'digest'.
Sharing with all
Sharing with all
9. It's best to share digital information via online platforms such as on a webpage, as this means screen readers can be used by those who need them. If this is not possible, share as an accessible PDF.
10. Videos and animations need subtitles and closed captions to be inclusive of all audiences, so please don't share these without them.
If you need any help to make your communications more accessible and inclusive, contact our Communications team at eoe.rrdn@nihr.ac.uk.
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