Justify the need for a solution

You need to answer the following questions to explain the problem based on your brainstorm and client interview/target audience survey.

Use the questions below to help structure your writing to explain and justify the need to solve the problem. Make sure you include visual evidence.

More on GRASPS can be found on Aiden Hammond's blog, including the slideshow below.

Criterion A Brainstorming Ideas Surveys Interviews

Brainstorming Ideas, Surveys, Interviews

A brainstorm is a visual representation of your design ideas and thought processes. You can use words, drawings, images and symbols to show your initial design ideas

·     INITIAL IDEAS EXPLAINED

• The purpose of this section is to record your initial ideas, or opinions of your client / target audience.  Which technique you use is dependent on the product you are going to create. Some products are better suited to survey’s or interviews. Brainstorming out your ideas are better suited for others.

· SURVEY

· A survey is used most often to describe a method of gathering information from a large sample of individuals. This information would predominately be about the persons likes, dislikes, preferences and opinions about the product you are thinking about creating.

· survey questions should be “open” questions, and give the person to express their opinion, rather than use “closed” questions where they can only answer “yes” or “no”.

· the data collected needs to be represented visually, usually in the form of charts or graphs, and you need to draw conclusions from the data on how it will help you solve the “design situation”.

· INTERVIEW:

An interview is very similar to a survey in its “open” questioning, but this time it is done with a specific person or small group of people. It is generally done with the client that you are making the product for, and again it would used for finding out their likes, dislikes, opinions, preferences, and most importantly any restrictions or specific requirements they may have with regards to the product.

· BRAINSTORMING / MIND MAPPING:

· This is a visual representation of your thought processes, and a good way of connecting these ideas together. They can be done in many different ways, and do not just have to be written ideas. Use sketches, images you have found, or questions you need to answer in order to complete your research.

See Daniel Muller's explanation and exemplar HERE

The above site from Aiden Hammond gives a description of Criterion A for MYP5

EMPATHY mapping is another tool using SAYS,DOES, THINKS,FEELS- more from NNGroup HERE