The commercial will begin with an image of a tooth fairy dragging a large bag (filled with teeth) across the tooth fairy town. The main character struggles to pull the bag as it’s extremely heavy, and it takes her very long. To show the effect of the tooth fairy sweating, there will be drops of sweater being scattered outwards.

The setting of the fairy town in the background will be very girl, fantasy like and surreal. The houses will all be perfectly fitted into each other like a puzzle (in a variety of colors) the sky will be a bright blue and the grass will be vibrant green. Using vibrant colors such as the ones in the image above should capture the attention of the target audience and consumers more as the brightness will standout against where the advertisement will be broadcasted. Each of the houses will have a different colour and shape of window so that they are unique, yet unified.

There will be no other fairies around but, if possible, it would be a nice idea to draw their eyes peeking through the windows and curtains just to see what is happening (since the main tooth fairy is making a lot of noise panting, sweating and dragging the heavy tooth bag).

As the fairy steps in the direction she wants to go, the ‘camera’ will also pan to the direction the fairy is headed.

In order to do this with stop motion technique, I will keep the background of the fairy land same for each frame, but change the movement of the tooth fairy (one step forward each slide). In order to do this, I will need to change the drawing of the legs from one to another. I will also draw moving beads of sweat and allow the clouds and large bag to move in order to make the commercial more realistic.

The audio during this scene will be gentle and subtle, and if possible I will also layer a sound effect of the dragging bag and the friction created by the bag.

Elli Curotta 10E 28/01/13

Scene 2:

The transition from scene 1 to scene 2 will be done by using the stop motion technique to make it seem like my arm is erasing the chalk on the blackboard. This will done by erasing a little bit at a time and taking an image of it (with my arm covering the part erased). This should make it seem like my arm is smoothly erasing the previous scene.

Scene two will begin with the transition into the front view of the ‘Tooth Fairy Head Quarters’. In order to keep the viewers interested in the commercial, I will draw the door and exterior of the quite a lot of detail and colour. If possible, I will try to use the stop motion technique to create a motion of the doors opening outwards, as if they are welcoming the tooth fairy into the building.

During this scene, the main character (tooth fairy) will not be featured and the main focus will be the doors detail and ‘grand opening’.

The audio during this scene will louder, cheerful and exciting compared to the music in scene 1. During the selection of music with the following characteristics, I need to make sure the chosen music can sync and flow from one after another as if it is one track. If possible, it would be nice to be able to layer a sound clip of a large, creaky door opening as the doors open (this will only be added if the doors opening motion will be added).

Scene 3.......you would continue with each scene...

*Used with permission of R.Evns LIS

Stopmotion software

StopMotion is great for smartphones

JellyCam is a free, simple app.

Monkey Jam http://monkeyjam.org/

10 other free apps HERE

Best Stop Motion Software 2019- this site has some great tips.

Aardman Annimate it!

Other free apps for creating stop-motion animations, include iStopmotion, iMotion, and LEGO Movie Maker.

Editing and post production

Video Design Basics- top tips from BITEABLE

Runwayml.com

DaVinci Resolve is a free video editing package that has everything you need for editing. It is good for titles, transitions and sound effects. However, the software download is quite large and uses a lot of RAM.

OpenShot is the open source free and easy app we use in Grade 8.

AUDIO

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