Time 4 Design
Logo analysis
Use a series of guiding questions to complete aesthetic and functional analysis of the work done by a peer
Type of logo:
illustrative logo (clearly illustrates what a company/person does, likes or dislikes)
graphic logo (includes a graphic, often an abstraction, of a company/person does)
font-based logo (a text treatment which represents a company/person)
Shape:
Does it have a recognizable shape?
Is the outline simple?
Is it simple abstract, can be discernible in small sizes?
Type of logo:
illustrative logo (clearly illustrates what a company/person does, likes or dislikes)
graphic logo (includes a graphic, often an abstraction, of a company/person does)
font-based logo (a text treatment which represents a company/person)
Shape:
Does it have a recognizable shape?
Is the outline simple?
Is it simple abstract, can be discernible in small sizes?
Contrast:
Does contrast aid shape-recognition by making the edges between elements clearer?
Does contrast create dynamism?
Compare the brilliance/luminosity of the foreground and the background. The greater the difference, the greater the contrast
Effort:
Does the logo evidence the use of techniques learnt in class? (use of layers, transparency, gradients, effects or filters, fancy typography, tracing complicated shapes, transforming, graphic styles)
Source: Logo Design for Websites
http://www.webdesignfromscratch.com/web-design/logos/
Example of year 3 student work
This is a graphic logo because we can see a graphic, most probably representing something he is proud about and likes. The tango is representative of Argentina because it’s a dance invented in this country, and this student is very proud about his country. We can recognize a shape of two people dancing tango, it represents pride, the colors and the shape are well used to give an impression of elegance. Here it shows the good use of vector drawing technique, so we can say he had applied the techniques learnt in class.
Figure 13
Logo analysis example
Adapted from MYP Website https://ibpublishing.ibo.org/server2/rest/app/tsm.xql?doc=m_8_techn_tsm_1406_1_e&part=3&chapter=4