Existing Logo Analysis Example

Logo analysis

Use a series of guiding questions to complete aesthetic and functional analysis of the work done by a peer

• 1. Type of logo:

     1. • illustrative logo (clearly illustrates what a company/person does, likes or dislikes)

        • graphic logo (includes a graphic, often an abstraction, of a company/person does)

        • font-based logo (a text treatment which represents a company/person)

  2. Shape:

     1. • Does it have a recognizable shape?

        • Is the outline simple?

        • Is it simple abstract, can be discernible in small sizes?

  3. Type of logo:

     1. • illustrative logo (clearly illustrates what a company/person does, likes or dislikes)

        • graphic logo (includes a graphic, often an abstraction, of a company/person does)

        • font-based logo (a text treatment which represents a company/person)

  4. Shape:

     1. • Does it have a recognizable shape?

        • Is the outline simple?

        • Is it simple abstract, can be discernible in small sizes?

  5. Contrast:

     1. • Does contrast aid shape-recognition by making the edges between elements clearer?

        • Does contrast create dynamism?

        • Compare the brilliance/luminosity of the foreground and the background. The greater the difference, the greater the contrast

  6. Effort:

     1. • Does the logo evidence the use of techniques learnt in class? (use of layers, transparency, gradients, effects or filters, fancy typography, tracing complicated shapes, transforming, graphic styles)

Source: Logo Design for Websites

http://www.webdesignfromscratch.com/web-design/logos/

Example of year 3 student work

Figure 13

Logo analysis example

Adapted from MYP Website https://ibpublishing.ibo.org/server2/rest/app/tsm.xql?doc=m_8_techn_tsm_1406_1_e&part=3&chapter=4