Criterion A- Inquiry and Analysis

S1: Explain and justify the need

Task 1: Design Situation

Students will become familiar with the objectives and the needs of the client and develop logo designs based on

those goals. 

A logo is a name, symbol or trademark designed for easy recognition and it represents the identity of a person, organisation,

product, brand or idea.

Rewrite the design situation in your own words and include the points highlighted in G-R-A-S-P in your paragraph.

G = Goal: Your task is…

R = Role: You are a…

A = Audience “Your audience is…

S = Situation: The challenge involves dealing with…

P = Purpose: You will create a _____ in order to ______.

Task 2: Explain and justify the need for a solution to a problem 

Step 1: Create a visual Brainstorm (a mind map) of drawings and descriptive words that identify your client.

 Remember, you are designing a logo to represent your client and what  they stand for.

You can CLIENT: -BRAINSTORM YOUR CHARACTERISTICS On A MINDMEISTER

(for more on Brainstorming see here)

If you need help with personality vocabulary  see the chart for ideas HERE 

Step 2: Explain, “Why your client needs a logo?", Consider the problems your client has if they don’t have a logo.

 You will solve these problems by creating a logo for your client.

S2: Research Plan

Task: State and prioritize the main points of research needed to develop a solution to the problem

Step 1: Brainstorm a clear list of topics to research about logo design. Explain why you need to research each of the topics

 you have listed. 

Step 2: Create a table to organize your research topics in a logical order with the most important topics at the top and the 

less important topics to the bottom.  

Some topics to be included in your research plan

• Branding and Identity Development

• Principles of Logo Design

• Rules to Follow When Designing a Logo 

• Thumbnail Sketching

• What is Typography?

• What tools and materials are needed?

• What software is available?(Inkscape) 

See the suggested sources on the Logo resource page .

Research exercise here

S3: Existing Products

Task: Describe the main features of one existing product that inspires a solution to the problem

For this task, you will describe and analyze the main features of one existing logo by testing it against the criteria below. 

Simply explain how the logo meets each criterion and why? Is there anything you could use in your own logo?

- Simple

- Memorable

- Timeless 

- Appropriate

- Aesthetically pleasing (Beautiful)

LOGO ANALYSIS EXAMPLE HERE

Logo analysis exercise here

S4: Design Brief

Task: Present the main findings of relevant research

Step 1: Design Brief -  Present a clear summary of your research from task 2. This should outline your findings about

 how to design and create the logo.  

Step 2: Bibliography - Document the sources you have used in your research in MLA format. 

logo design brief exercise  here

Here is a template .

And another slide template HERE

MARKING CRITERIA

HERE are the Criterion A level descriptors. This is how your work will be graded.

A workbook template for Crit A personal logo is available HERE or HERE (Mr MC needs to check which is the best!)