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Unit 10: Engaging with an audience in creative media production
Unit Aim: This unit will require students to develop a more in‐depth knowledge and sophisticated understanding of a specific creative media production activity and the means by which the audience for that activity might be reached and addressed. The unit provides an opportunity for students to demonstrate an understanding of audiences for their chosen area of activity, and the importance of collaboration and communication with those audiences during engagement with complex problem solving tasks.
What we're doing, how we're doing it and why we're doing it
What we're doing, how we're doing it and why we're doing it
Intent: To an animation influenced and aimed at a specific target audience
Implementation: Through application of research and practical development
Impact: Development of art skills, working for a specific demographic
Soft skills: Attention to detail, patience, creativity, problem-solving
Industry: Identifying target audiences and strong art skills are both valued abilities in the game industry and beyond
SMSC: Sense of fulfilment, collaborative learning, supportive culture, moral and ethical discussions and responsibility within animation
1 - I am setting out to make...
1 - I am setting out to make...
An Cutscene/Trailer...
An Cutscene/Trailer...
What do I do/What should be on my site?
Your animation idea: What will it be of? What will you use to create it?
Show your influences! Reflect on those influences
Show any early development/idea generation you have
Save your work regularly!
Remember!
Remember!
Your idea MUST be for a game that appeals to your target audience.
2 - To appeal to this audience...
2 - To appeal to this audience...
What do I do/What should be on my site?
Show who is the target audience for your idea. You should have research from week 2 to support this!
Reflect on this target audience: Explain who they are and how you identified them. How did it influence your idea?
Save your work regularly!
3 - Based on my research...
3 - Based on my research...
What do I do/What should be on my site?
Show the research you've conducted into your target audience/niche. You should have made a start on this with week 2's tasks.
Reflect on this research: what did you find out? Was this the best type of research you could have conducted?
Save your work regularly!
4 - Development
4 - Development
What do I do/What should be on my site?
Start developing your cutscene/trailer
Document your steps, set a timer you need reminders
Reflect as you go: what is going well? What isn't? How do you feel about it? What else do you need to do/find out?
Save your work regularly!
Satisfactory
Satisfactory
On your google sites:
Setting out to make... task complete, with evidence, examples and reflection
To appeal to this audience... task complete, with evidence, examples and reflection
Based on my research... task complete, with evidence, examples and reflection
Development... task started, with ongoing development and reflection
Commendable
Commendable
On your google sites:
Satisfactory tasks completed
Primary and secondary research conducted and reflected on
Development reflects target audience, technical and inspirational research
Outstanding
Outstanding
On your google sites:
Satisfactory and commendable tasks completed
Research conducted with target audience, practical work is influenced by this feedback
Extended task:
Extended task:
Finished? Make it all even better. This week we're putting this together and then evaluating your work*. Gather feedback throughout different stages and discuss how it is impacting your work. Draw from wider sources of research, look at things that inspire you, things that will help you push your technical skills. Document everything!
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