Embedded Files
Project Brief:
Project Brief:
This term we will be looking at target audiences and the creation of promotional materials suitable for them. You'll engage with the local community, niche areas of interest and create relevant media. You will focus on understanding an audience, planning and executing creative media production activities and reflection on not just the work but yourself.
Intent: To engage with your environment, understand audience engagement and develop your game art skills further. Understanding the game artists place within the marketing of game titles
Implementation: Through research, workshops, practical sessions and critique
Impact: Practical experience and development of core skills, social responsibility, consideration of creative media, understanding local community and audiences
Industry: Skills gained are relevant and highly sought after in the games industry and beyond.
Soft skills: communication, teamwork, critical Thinking, Adaptability, time management
SMSC: Social awareness and responsibility, creative expression, community, cultural understanding
Key Dates:
Key Dates:
Date issued: 04/11/24
Final submission: 13/12/24
Resubmission: 10/01/25
Unit Overview:
Unit Overview:
Unit 10: Engaging with an audience in creative media production
Unit Aim: This unit will require students to develop a more in‐depth knowledge and sophisticated understanding of a specific creative media production activity and the means by which the audience for that activity might be reached and addressed. The unit provides an opportunity for students to demonstrate an understanding of audiences for their chosen area of activity, and the importance of collaboration and communication with those audiences during engagement with complex problem solving tasks.
Learning outcomes:
Assessment Criteria:
Learning outcomes:
LO1 Understand the audience for a chosen creative media production activity.
Assessment Criteria:
1.1 Analyse the characteristics of the audience for a chosen creative media production activity.
1.2 Interpret research activity to develop ideas and creative proposals for a chosen audience.
LO2 Be able to plan and implement a creative media production activity for an identified audience.
2.1 Demonstrate independence in decision making in planning and developing creative solutions.
2.2 Select appropriate media and processes to communicate ideas for an identified audience.
LO3 Be able to use evaluation in support of creative media production for an identified audience.
3.1 Critically evaluate creative solutions against identified audience characteristics.
3.2 Critically evaluate and reflect on learning to inform personal development.
How you will be assessed:
How you will be assessed:
Work will be assessed in the form of weekly hand ins on google classroom, followed by a final assessment. Only the work on your college site will be assessed so it is vital you upload all work, including any development and mistakes.
It is expected all work is reflected on.
You will produce evidence of the following:
You will produce evidence of the following:
Audience research (U10 1.1)
Ideas and development informed by research and your own creative practise (U10 1.2, 2.1)
Implement chosen media and processes that effectively communicate ideas to intended audience (U10 2.2)
Audience and peer feedback (U10 3.2)
Regular and ongoing reflections and critique (U10 3.3)
Sessions:
Sessions:
Carl's sessions:
Charli's sessions:
Coming soon...
Page updated
Report abuse