Marketing Strategies
ADM 19.0
Strategies for marketing and enrollment management of the school are created and implemented annually.
Purpose:
To develop strategies for the most effective use of the budget for recruitment and admissions.
To ensure that effective marketing and admissions materials are created.
Commentary/Procedural Points:
NCEA (National Catholic Educational Association) materials can be copied without infringement by a school that is a member of NCEA.
The Director of Marketing is available for consultation and assistance with developing a school marketing plan.
The Director of Enrollment Management is available for consultation and assistance with developing an enrollment management plan.
An effective marketing plan enables the school to recruit new students, retain current students, and engage constituents (donors, alumni, etc.).
Schools should focus on leveraging their owned, earned, and paid media to build brand awareness in the community.
References:
January 3, 2023