MARKETING AND COMMUNICATION

Role of Marketing & Communications

• Every member of the Ted Rogers School of Management community; staff, faculty, students, and partners — is an ambassador of the school's brand. The Marketing and Communications team is dedicated to partnering with you to share our story.

Overall Objective

• Enhance the Ted Rogers School brand by creating and sharing content across multiple platforms and formats, including multimedia content creation, websites, reports and social media

• Support student recruitment efforts through the development and execution of paid marketing campaigns

• Ensure brand consistency

• Protect brand reputation through issues management and media monitoring

Goals of MarComm

• Increase awareness of the Ted Rogers School’s identity, mission, and values.

• Support initiatives focused on recruiting students with higher GPAs.

• Work to improve the grade averages of incoming students across all programs.