Our Mission
1. The changes happening with the environment and climate are the biggest story of our lives and will have a greater impact on people than anything in the history of humanity — yet we never really talk about it. It is the dinosaur-in-the-room. This podcast is a forum to discuss these issues and offer solutions.
1. The changes happening with the environment and climate are the biggest story of our lives and will have a greater impact on people than anything in the history of humanity — yet we never really talk about it. It is the dinosaur-in-the-room. This podcast is a forum to discuss these issues and offer solutions.
2. Let us start with what the podcast is not: another rehashing of the basics of, let's face it, how to be a "better consumer." Don't get us wrong, we of course are in support of more people making greener purchase choices, recycling, using CFLs, etc. But that's being covered everywhere you look these days, in all manner of media. What is needed is a solid foundation of environmental knowledge that can be applied in the rest of our lives—from where we live and play and work. From there, we can apply it to help shape the world in a positive way, rather than feeling like a victim of it.
2. Let us start with what the podcast is not: another rehashing of the basics of, let's face it, how to be a "better consumer." Don't get us wrong, we of course are in support of more people making greener purchase choices, recycling, using CFLs, etc. But that's being covered everywhere you look these days, in all manner of media. What is needed is a solid foundation of environmental knowledge that can be applied in the rest of our lives—from where we live and play and work. From there, we can apply it to help shape the world in a positive way, rather than feeling like a victim of it.
3. We will not overwhelm you with facts, statistics, and complicated scientific analysis. Often these can be confusing, and at worst overwhelming and frightening. However, they do have their place in illustrating this story and solving this issue. We will not give you platitudes and clichés - like "We only have one planet" or "We are borrowing the earth from our grandchildren" or other such babble. We will share with you what the problem is, what your role is in that problem, and what you can do to fix said problem.
3. We will not overwhelm you with facts, statistics, and complicated scientific analysis. Often these can be confusing, and at worst overwhelming and frightening. However, they do have their place in illustrating this story and solving this issue. We will not give you platitudes and clichés - like "We only have one planet" or "We are borrowing the earth from our grandchildren" or other such babble. We will share with you what the problem is, what your role is in that problem, and what you can do to fix said problem.
4. Scientists estimate that we share the earth with almost nine million other species. However, there is one species that we give virtually all of our attention and thoughts to, while effectively ignoring all of the other millions of plant and animal species we share the planet with. This is known as being human-centric. The Earth has a bad case of humans. Humans are not going to go extinct, but many, many other creatures are.
4. Scientists estimate that we share the earth with almost nine million other species. However, there is one species that we give virtually all of our attention and thoughts to, while effectively ignoring all of the other millions of plant and animal species we share the planet with. This is known as being human-centric. The Earth has a bad case of humans. Humans are not going to go extinct, but many, many other creatures are.
5. To put it mildly, this is a difficult topic. Much has been known about our impact and the solutions have been in front of us for decades. Those solutions are not going to change —we have to. We need to be reminded about our responsibilities and behaviors. It’s that simple.
5. To put it mildly, this is a difficult topic. Much has been known about our impact and the solutions have been in front of us for decades. Those solutions are not going to change —we have to. We need to be reminded about our responsibilities and behaviors. It’s that simple.
6. Ultimately ours is a message of aspiration. I think a lot of what we see out there in the mainstream media is a tendency to associate environmental reporting with another study on climate change and how the world is soon ending.
6. Ultimately ours is a message of aspiration. I think a lot of what we see out there in the mainstream media is a tendency to associate environmental reporting with another study on climate change and how the world is soon ending.
Fear does not motivate people to fight climate change. Shocking and catastrophic representations of environmental impacts can act as an initial hook for people's attention and concern, they clearly do not motivate a sense of personal engagement with the issue. Perversely, dire messages about ecological doom can actually increase skepticism and denial of the problem. Trying to convince people to save the Earth from distant and uncertain harm is not working.
Fear does not motivate people to fight climate change. Shocking and catastrophic representations of environmental impacts can act as an initial hook for people's attention and concern, they clearly do not motivate a sense of personal engagement with the issue. Perversely, dire messages about ecological doom can actually increase skepticism and denial of the problem. Trying to convince people to save the Earth from distant and uncertain harm is not working.
7. It’s easy to be discouraged and alarmed by the climate challenge ahead. We have a long way to go and very little time to achieve huge and enduring cuts to greenhouse gas emissions. But there is also a lot that all of us can do right now to make a very positive difference. Let’s get to work. Vulnerable people all around the world and future generations too are counting on us.
7. It’s easy to be discouraged and alarmed by the climate challenge ahead. We have a long way to go and very little time to achieve huge and enduring cuts to greenhouse gas emissions. But there is also a lot that all of us can do right now to make a very positive difference. Let’s get to work. Vulnerable people all around the world and future generations too are counting on us.
8. It is time to face up to the reality of our situation and act on it. Each of us has a choice to make in regards to every one of our decisions and actions. We need to take this not as a sign of despair, but a time of courage. We could be remembered as the generation that changed things. It is a time to re-imagine what it is to be a human civilization on this planet at this most important time in our history.
8. It is time to face up to the reality of our situation and act on it. Each of us has a choice to make in regards to every one of our decisions and actions. We need to take this not as a sign of despair, but a time of courage. We could be remembered as the generation that changed things. It is a time to re-imagine what it is to be a human civilization on this planet at this most important time in our history.
We the people have more power than we realize to demand measures from governments to raise global awareness of this planetary global storm. It starts with you and me and it starts today.
We the people have more power than we realize to demand measures from governments to raise global awareness of this planetary global storm. It starts with you and me and it starts today.