The Green Elephant - Green Washing

HOW TO SPOT AND AVOID GREENWASHING

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Rank a Brand is an online platform that guides consumers to sustainable brands (ranging from clothes, electronics, telecom and media to food and beverages).

What Is Greenwashing, and How Do You Spot It? - businessnewsdaily.comGreenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

5 Ways You Can Avoid Greenwashing as an Eco-Conscious Consumer

How greenwashing can be avoided through transparencyWe list examples of different types of greenwashing and how companies can use data and transparency to avoid greenwashing in their supply chain.

Radical ways to fix the Earth: are they magic bullets or just band-aids?Technologies like geoengineering may tackle global warming – but first we need to ditch fossil fuels for renewable energy

How to Spot—and Stop—Greenwashing“We need a more complete policy solution, something like a prohibition on fossil fuel advertising,” one expert said.

Educate yourself about greenwashing | TCD Guide

How to Spot and Avoid Greenwashing in TourismLearn what greenwashing means, how to identify it, and what you can do as a traveler or tourism company to avoid it.

Top 9 Ways to Avoid Greenwashing | Tips, Benefits & AdviceTo appeal to future consumers, companies around the globe need to take a hard line on greenwashing — and here’s how you can do that.

11 Ways to Avoid Greenwashed Products — CleanUp News You may know what greenwashing is already, but do you know how to avoid it when you’re shopping? Here are some tips on how to avoid greenwashed products when you’re shopping.

What is greenwashing? How to spot and avoid it.How many times have you heard the phrase “going green?” We’ve hit peak green fatigue, and greenwashing could be the culprit.

How to spot and avoid greenwashing - EconistaHow can you spot and avoid greenwashing? Here are three tips to help you figure out which companies and brands are sustainable.

5 Ways to Tell When Brands Are GreenwashingIn this guest post from Karma Wallet, they break down 5 ways to help you to tell when brands are greenwashing – and look at one way to find better brands to shop with.

How to spotlight sustainability without “greenwashing”Here are four principles to share your eco-friendly initiatives with authenticity and transparency. Here are four principles to share your eco-friendly initiatives with authenticity and transparency.

What is greenwashing and how to spot it in action | CNN UnderscoredWe turned to greenwashing experts and environmental scholars to understand how greenwashing functions and how to avoid buying into its toxic claims.

How to spot and avoid greenwashing and misleading eco claimsEco-friendly consumerism is big business, which is why companies engage in deceptive greenwashing marketing to fool us into thinking our purchases are kind to the planet

USING AI TO PREVENT AND STOP GREENWASHING

How AI can help instos spot green-washing | Magazine Content | AsianInvestorArtificial intelligence tools can help investors assess company emissions and identify those overstating their sustainable credentials, argues Ping An Insurance.

AI analysis of 800 companies finds rampant greenwashing

Jul 20, 2021 — This is the real value we can tap into through AI. Through greenwashing detection, AI helps us build truth and trust in corporate communication.

The End of Greenwashing Is Now Within Sight. Bloomberg May 28, 2024 — The Biden administration's new plan to overhaul the voluntary carbon market is an important step forward.

GreenWatch AI | Using AI to detect GreenwashingGreenWatch uses cutting-edge artificial intelligence tools to assess and monitor the authenticity of sustainability claims made by companies.

How Organizations Are Using AI To Detect GreenwashingExplore how private equity, portfolio and asset managers, and corporations can benefit from using SESAMm’s solution to enhance their ESG and SDG strategies.

GREEN WASHING EXAMPLES

What Is Greenwashing? How It Works, Examples, and StatisticsGreenwashing is conveying a false impression that a company or its products are more environmentally sound than they really are.

Twelve Examples of GreenwashingWhat Is Greenwashing? Greenwashing is the name given to the process of companies putting more financial efforts into the marketing of looking green, rather than actually being green. This then makes it simply an unsupported claims. Why is greenwashing a problem? The demand for products and services to be environmentally responsible is rapidly growing. Companies want to cash in on this demand, and not all companies have great morals. More demand for sustainable products often helps companies to c

Offsetting carbon emissions: ‘It has proved a minefield’More and more people are trying to offset their travel emissions – so why isn’t it straightforward? We explain the options and how to navigate them

Greenwashing Examples 2022: Top 10 Greenwashing CompaniesGreenwashing is found in small and large companies alike, yet the impact is still the same. Here are top 10 greenwashing companies of 2022.

10 Companies Called Out For Greenwashing | Earth.OrgMany companies practice greenwashing, often making consumers believe they are environmentally friendly when in fact, they are not.

Greenwashing examples for 2022 & 2023 | Worst products & brands

SHOPTIVISM

Every year we ask Americans if they’ve ever intentionally purchased or not purchased a product or service based on the social or environmental record of the manufacturer. We then ask everyone who says yes to name the brand. Those who say “yes” and can give an example of a brand unaided? We call them shoptivists.

Prevent greenwashing | A step toward sustainability

1% for the Planet

11% for the Planet provides businesses with expertise in environmental giving, credibility consumers trust and the accountability to follow through. Each year, businesses give 1% of their annual sales directly to our vetted environmental partners.

And, we check the receipts.

Shoptivism: Why Consumers (& Job Seekers) Opt In & Out of Today’s BrandsSustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally purchased or not purchased a product or service based on the social or environmental record of the manufacturer. We then ask everyone who says “yes” to name the brand. Those who say “yes” and can give an example of a brand unaided? We call them shoptivists. But who are these “shoptivists?” Our latest report answers this question with three distinct consumer profiles, including details on their mental models, their shopping patterns, the messages that resonate, and where to find them.

NOT GREENWASHING!

In Juneau, Alaska, a carbon offset project that's actually workingVisiting Alaska is an emissions-heavy prospect. An innovative program has tourists ease that by helping buy heat pumps for locals.

How to approach carbon offsetting without greenwashingIs carbon offsetting greenwashing? It's a question we hear a lot. And it's a valid one – sometimes carbon offsetting is greenwashing. But, approached in the right way, offsetting has the potential to make real climate impact. So, what is the right way? To get carbon offsetting right, businesses need to tie good words to good deeds...

The Truth About Carbon Offsets: Greenwashing vs. Genuine Impact Promoted as a way for companies and individuals to neutralize their carbon emissions, carbon offsets claim to fund projects that reduce greenhouse gas emissions elsewhere. But are they truly a genuine climate solution or just a clever form of greenwashing?

Most companies buying carbon credits are not greenwashing | illuminemA comprehensive new study from Ecosystem Marketplace, a D.C.-based nonprofit that researches environmental markets and financing, presents evidence that those broad-brush assumptions are wrong

Is Carbon Offset a Form of Greenwashing? | Earth.OrgCarbon offsetting is controversial. It can contribute to the reduction of greenhouse gases, but is carbon offset a form of greenwashing, too?

Discover carbon offsetting: a key strategy against climate change, combining environmental benefits and social upliftment.www.dcycle.io/post/carbon-offsetting-solution-or-greenwashing

The pros and cons of carbon offsetting: is it just another form of greenwashing?Is carbon offsetting actually having a positive impact on the environment, or is it just another way businesses avoid taking real action?