Google Analytics
Carol LaRow
Google Analytics
Carol LaRow
Embedded Files
Carol LaRow
You can collect basic data about your website.
You can collect basic data about your website.
Using Google Analytics:
Google processes how visitors access and use your website
Creates reports for you to see specifics about how visitors access and use your site
If you can access basic data about your website, you will be better able to understand how visitors use the information on your website. You can use that information to make adjustments and improvements to your site.
Analytics will give you information about:
bounce rate (how long visitors stay on your site; indicates if they are engaged with your site)
if visitors visit one page or more than one page
average sessions and length of sessions – how long visitors stay in a single session
which pages of your site get the most traffic
if visitors are new or repeat visitors
active users - those who engage with your website
total number of times a specific page has been seen by visitors
information about page views, downloading files, clicking links, watching videos, etc. that visitors engage in
To Use Google Analytics, You Must:
To Use Google Analytics, You Must:
Get an Analytics Property ID
Add the Analytics Property ID to your website
View your data
Note: The new version of Analytics is called GA4. If you are using a prior version, you must migate to the new version.
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To Start Using Analytics, Do the Following:
To Start Using Analytics, Do the Following:
In Edit Mode, click, the cog wheel in the top right
A window opens which looks like the image on the right, below
"Navigation" is highlighted
Choose, "Analytics" (the fifth choice in the window that opens)
Click the cog wheel in Edit Mode
This window opens
Click, "Analytics"
4. The following window opens (image on left, below)
5. You will need to click the button to "enable" Analytics, but you must get a tracking/measurement number first.
Need to enable Analytics, but need tracking number first
To get tracking number, click, "Learn More"
BELOW THIS LINE IS MORE ANALYTIC INFO. SEE WHERE TO ADD IT
To Get An Analytics Property ID
To Get An Analytics Property ID
If you don't already have one, sign up here
Find your Property ID
Add the ID to your website (In the Settings window > Analytics
Enter/add the Analytics Property ID you created
View your data by opening Analytics: analytics.google.com
Interpretating Visits To Your Site
Interpretating Visits To Your Site
You can see how visitors come to your website:
Referral - come from other websites by clicking on a link, without searching for your website (other websites, social networks, etc.)
Direct - typing in the URL to your website
Organic Search - from searches done with search terms that appear on your website
Find more information here
START HERE TO CONTINUE WITH GOOGLE ANALYTICS; BELOW IS CUSTOM DOMAIN
7. If the name is not a valid domain name, Google will tell you
8. The example below has "mickey.com." It's not a real domain
9. Once you enter the a valid domain name, you will need to prove you own the domain. Click the blue link. (see image on the right, below)
10. Then, follow the directions for "Verifying Your Domain Name" in the next section below
You will get this message if you do not enter a valid domain name.
Once you have entered a valid domain name, click the blue link to verify ownership.
Verifying Your Domain Name
Once you click, "verify your ownership," you will see the "Google Search Console." (below on left)
There are a number of steps you will need to follow in order to verify you own the domain name you wish to use.
You will see the window below after you click, "Verify your ownership"
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Choose the window on the left - "Domain"
1. Choose the window on the left called, "Domain"
2. Click "Continue" at the bottom
3. Note: You may have to get help from your domain provider to complete all the steps below
Choose TXT or CNAME
You can choose the record type you wish you verify by:
TXT
CNAME
Click on the drop down menu to choose
Line you must copy that Google has supplied for you. It has either a txt or CNAME code, based on what you chose
Google supplies the record you need to copy to your
domain provider's websiteGoogle has added the TXT or CNAME record into the DNS configuration (see image on the left)
Click the, "Copy" button. It's a small gray colored button on the right side of the TXT or CNAME record
Sign into your domain name provider (eg. Go Daddy or
other provider)While signed into your domain provider, copy the TXT or CNAME record Google supplies in this window onto the appropriate line on your domain provider's website
Click, "Verify"
Google will tell you if you have verified or failed to verify.
If you have trouble, call you domain provider for help. They can tell you where to paste the line of information you copied.
If Your Domain Name Is Already Verified, You Will See A Different Screen When You Click, "Start Setup"
You may have already verified your domain name, prior to this, at another time
If your domain is already verified, you still start the process by clicking on the cog wheel, in the top right.
In the window that opens, click, "Custom Domains"
Click, "Start Setup" as you would in the directions above.
Once you click, "Start Setup" in the Settings window:
Type the name of your domain
Click, "Next"
If your domain name has already been verified with Google, you will see the screen on the right, below
Follow the directions:
In a separate tab, sign in to your domain registrar’s website
Go to your DNS settings
Create a new CNAME entry
Under CNAME value or alias, enter www
In CNAME destination, enter ghs.googlehosted.com. (include period at the end)
Save changes
Come back to this tab and click Done
IMPORTANT: In order to remain "verified," do not remove the DNS record from your domain provider, after your verification is successful.
5. If you need more help, learn more here
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Type your domain name. Click, "Next"
Follow the directions you will see in this window.
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