When people think about the word chocolate many memories come to the forefront of our minds: chocolate bunnies at Easter, chocolate pudding, and even chocolate ice cream to name a few. Rarely do people think about the significant cultural and economic impact chocolate has had on the world. Throughout its four thousand year history chocolate has been a prominent figure in innovation, commerce, and human behavior. From ancient Mesoamerican civilizations to modern day global markets chocolate has reshaped our culinary preferences. Evolving from a seed to a mass produced dessert, chocolate has mirrored humanity's evolutionary journey throughout time. Showing the world how connected we are all to each other, and how despite the things that make us different how truly similar we are. Chocolate is a clear indicator of the impact of globalization, and industrialization on food, and dessert around the world.
Chocolate is important for many reasons with a strong cultural significance among indigenous people, and an allure that had captured early European audiences leading to the expansion of chocolate around the world. Chocolate is a clear example of how food can impact colonialism, globalization, and industrialization around the world. Despite the reasons that chocolate is important for the world’s economy, and culture, everyone has their own importance intertwined in chocolate’s history. Whether you tie chocolate to your favorite birthday party, the first time you were in love, or your first heartbreak chocolate has been a constant in everyone’s lives, with an emphasis on the big moments. Chocolate has shared our happy memories and the events that we swore would break us. This is why chocolate is important and its history is so impactful on people’s lives throughout the world. Chocolate is a food item that has allowed people to tie their own history to its long standing cultural significance. It has changed with the people that consumed it, adapting to every phase of human history. Chocolate today is enjoyed in many ways either as a comforting treat or as a gift to express affection or well wishes. People around the world eat chocolate everyday either in their coffee, as a sweet candy treat, or even in a savory dish. Chocolate has maintained its appeal around the world proving time and again that chocolate is truly timeless and will be sticking around for the long haul.
Above shows the areas within Mesoamerica that the Mayans had influence over (green) and the Aztec empire (pink)
The discovery of chocolate can be traced back to ancient Mesoamerican civilizations, specifically the Olmecs, Mayans, and Aztecs. It was with the help of these civilizations that the cacao tree was first cultivated, harvested and consumed. In these early civilizations chocolate was often consumed in the form of a bitter beverage during religious ceremonies and important social gatherings. Though when we think about chocolate we usually think of bars, or solid forms of chocolate these indigenous people consumed it at the most basic level. “The very first people to use chocolate were the Olmec who inhabited what is southeast Mexico today. The Olmec civilization not only played a crucial part in the cultivation of chocolate but from the Olmec civilization we also gained the term “cacao” believed to have originated from the word "kakawa".”(“History of Chocolate”) Without the Olmec civilization chocolate may never have become such a major player in the food industry, and may never have been named chocolate at all. “The Olmec around 1900 BCE and, enjoyed as a drink, it was drunk from special round jars known as tecomates. The Maya used tall cylinder beakers for drinking chocolate, and these very often had text on the rim indicating their intended use. The Aztecs also had richly decorated tall cups specifically reserved for chocolate drinks.” (Cartwright) This is interesting as even today people use specific cups (mugs) to drink hot chocolate. Though we use mugs instead of other cups as a way to not burn our hands with the hot liquid I cannot help but see the similarity. Perhaps the Aztecs decorated cups had more than one purpose while consuming their chocolate drinks.
This painting is from the ancient Maya city of Calakmul, and depicts the preparation and drinking of cacao
The Olmecs, Mayans, and Aztecs, believed cacao and the drinks they created out of the seeds were more than just a culinary item or a exotic drink. Chocolate was considered a pathway to the gods to these three civilizations, making chocolate incredibly valuable. The Olmecs, Mayans, and Aztecs all believed that cacao seeds had spiritual significance, and that it could help someone communicate with the gods. They often used and consumed it in liquid form because it was seen as a sacred elixir that possessed divine properties. These civilizations believed that cacao seeds had these divine properties because they believed that cacao seeds were a gift from the gods. With these beliefs deeply instilled in these civilizations chocolate became incredibly important to these civilizations and their way of life. (Dreiss and Greenhill) “Despite chocolate’s importance in Mayan culture, it wasn’t reserved for the wealthy and powerful, but was readily available to almost everyone. In many Mayan households, chocolate was enjoyed with every meal. Mayan chocolate was thick and frothy and often combined with chili peppers, honey or water.” (“Cocoa Beans & Xocolatl”) Chocolate being readily available would disappear as the years went on, however, this would not be the last time that chocolate was considered to have special properties. Around the world chocolate would take on new forms of symbolism such as love, and luxury.
The chocolate that we know and love today is made out of cacao beans, and harvested in a similar process to the way that the Olmecs, Mayans, and Aztecs used four thousand years ago. “When cacao beans are harvested they are encased in a sticky white pulp inside the fruit of the cacao pod. There are almost 2000 pods per year produced by a single tree. The beans are harvested twice a year from the pods, and then go through a fermentation process that lasts anywhere from a few days to a few weeks. The beans are fermented in earthen pits or wooden bins covered with banana leaves. It's during this fermentation process that the bean darkens in color and loses some of its bitter flavor.” (“History of Chocolate”) After this process the beans are ready to be turned into chocolate. Starting out as a simple seed cacao has changed the human experience by weaving its way into our everyday life. Without chocolate integrating itself into our lives the world’s food would be less connected and we would have missed out on sharing each other's cultures, and innovations.
Above is a map of where cacao beans originated and then made its way to other parts of the world through the Columbian Exchange
Cacao beans started their global expansion by making their way to Europe with the help of the Columbian exchange.“The Columbian Exchange refers to the exchange of diseases, ideas, food crops, and populations between the New World and the Old World crops, following the voyage to the Americas by Christopher Columbus in 1492.” (Nunn and Qian) The Columbian Exchange facilitated the transfer of cacao beans to Europe where chocolate was adapted and eventually transformed into new forms. The Columbian Exchange also aided the adaptation of cultural nuances surrounding chocolate. It is unclear who actually discovered chocolate and then brought it to Europe with the help of the Columbian Exchange as there are many different tales about who was the first. Some claim that it was the Spaniards that brought chocolate back from Mesoamerica. “The significance of chocolate made drinking the stuff an essential part of diplomacy for Spaniards negotiating with Mesoamerican officials. Many Spaniards eventually developed a taste for it.” (“How Chocolate Came to Europe”) Leading them to bring it back to their home lands. Despite who was responsible for bringing chocolate to Europe they could not have expected the enthusiastic welcome that all of Europe gave this new exotic drink. Chocolate, which was originally consumed as a bitter beverage by Old World indigenous civilizations, dramatically changed in Europe, where it became associated with luxury, and the consumer's social status. This cultural shift would influence the way chocolate was consumed and perceived around the world for generations to come.
This is a photo of the wealthier class enjoying a cup of a ‘hot chocolate’ like drink
Chocolate made its way to Europe not as the finished product but as cocoa beans that were then used to create an exotic drink. Though a whole new set of people were captivated by chocolates it was still very similar to the drink of the Olmecs, Mayans, and Aztecs for many years. This early form of chocolate had very little in common with today’s easily accessible mass produced treats. It was served still in drink form and was regarded as an expensive luxury item and was reserved for the aristocracy and the upper middle-class. Drinking chocolate was the first exotic drink to make its way to Europe. “Chocolate drinking emerged in England, Holland, France, Germany, and Italy, paving the way for the eventual embrace of tea and coffee across the continent.” (“How Chocolate Came to Europe”) Chocolate was more expensive than tea or coffee and remained a luxury product for a long time. Even though the people of Europe did not share the same beliefs as the people of Mesoamerica did about chocolate’s devine properties they still considered hot chocolate to have medicinal properties. “One of the reasons drinking chocolate became popular in the 17th century was due to the health benefits it was thought to provide.” (“The History of Chocolate”) This is interesting as even today people hear that dark chocolate in low quantities contains properties that can lower your chance of heart failure.
Chocolate continued to thrive throughout Europe for many years, eventually being consumed by all classes of wealth, instead of just the wealthiest few. Without the help of the Columbian Exchange chocolate may never have made its way out of Mesoamerica. “The transfer of foods between the Old and New Worlds during the Columbian Exchange had important consequences for world history. Historian Alfred Crosby described the significance of the transfer of food crops between the continents as “The coming together of the continents was a prerequisite for the population explosion of the past two centuries and certainly played an important role in the Industrial Revolution” (Nunn and Qian) By creating trade routes, and access to new resources the Columbian Exchange played a vital role on how the world would connect and grow. Chocolate in particular played a large role as they not only brought a new food to Europe, but also created a need for innovation.
Chocolate remained wildly popular in Europe for many years, staying in its drink form. It wasn’t until the 1800’s when the technology of the industrial revolution helped chocolate go from liquid form to solid. This helped chocolate become mass produced and helped make the sweet treat affordable to the masses. (“Spain”) This is just one way that chocolate was heavily involved in innovation around the world. The industrial revolution improved transportation, in forms of railways and steamships, making it easier to obtain the cacao beans from Mesoamerica. The industrial revolution also led to the creation of machines that would allow chocolate to be transformed into other forms, such as bars. “In 1879, Swiss chocolatier, Rudolf Lindt, invented the chocolate conche machine which mixed and aerated chocolate, giving it a smooth, melt-in-your-mouth consistency that blended well with other ingredients.”(“Cocoa Beans & Xocolatl”) Rudolf Lindt making the conche machine was the first major invention that would allow vast audiences to start consuming chocolate. Though this is a turning point in chocolates' long history 1879 wasn’t the first time that chocolate was consumed in this form. “In 1847, British chocolatier J.S. Fry and Sons created the first chocolate bar molded from a paste made of sugar, chocolate liquor and cocoa butter.” (“Cocoa Beans & Xocolatl”)
Soon after many competitors followed in their footsteps establishing the Valentines day box of chocolates, and the chocolate easter egg. Soon with the help of the conching machine chocolate was being mass produced. Quickly more than 40,000 different candy bars were being made in the U.S. (“History of Chocolate”) Over the years advancements in technology have improved the efficiency of certain steps in the chocolate-making process. Allowing chocolate to become a multi-billion dollar industry, and change economies by bringing numerous economic benefits.
Chocolate has captured the hearts of people around the world, so what it is about chocolate that makes us love it. “While modern chocolate is typically loaded with sugars and fats, chocolate also contains ingredients that can inspire feelings of happiness. This ingredient is Tryptophan, a precursor to serotonin. Chocolate can also give consumers the feeling of contentment with the help of the ingredient phenylethylamine, a type of amphetamine. This can mimic the effect of being in love. Perhaps all along people only wanted to consume chocolate because of the feelings it can induce. Chocolate can also give you a buzz of energy that can last a while leaving people energized, happy, and content.” (“The Science behind Chocolate”) I believe that these effects along with the taste of chocolate is just one of the many reasons a simple seed became such a large industry. Despite chocolate having ingredients that help us feel different forms of happiness, I believe that people love and have loved chocolate for thousands of years because of the events that we consume chocolate for. From the chocolate consumed during religious ceremonies of the Olmecs, Mayans, and Aztecs, to the chocolate cake eaten at the third birthday of the kid that lives down your street, all events will leave strong memories, and inflict feelings of happiness. I believe these certain ingredients of chocolate may have captured our interest initially but it is the feelings brought from human connection that led people to love consuming chocolate.
The influence of chocolate has continued to expand since its initial spread through the Columbian Exchange. Today chocolate and its influence on global cuisine extends beyond the sweet treats, exotic drinks and candy that have been associated with chocolate throughout its history. Chocolate has been added to several savory foods, changing dishes and adding unique flavor to a wide variety of dishes. Chocolate is seen in modern day dishes as savory marinades and rubs for meats, this adds new flavors to the dish. Cocoa powder or melted chocolate can also be added when grilling, roasting, or braising meats. Chocolate can be added to salads, stews, and an array of different types of meats. Bringing a juxtaposition to the flavor profile of these dishes that without chocolate would be a boring rendition of a simple dish. Chocolate today is still helping home cooks, and chefs turn their dishes into an exotic and delicious meal. (Wheaton) Chocolate being such a big influence in so many different countries' desserts has brought more economic development, cultural exchange, and global trade to these countries. People want to experience exotic forms of a tasty treat that they already love. This helps support jobs around the world from the farmers, to the exporters, to the chefs, and bakers that make the treats that we all consume.
Countries from around the world have used chocolate to create their own desserts, allowing chocolate to impact diverse cultures. Germany has created the black forest cake, an iconic dessert with layers of chocolate sponge cake, with whipped cream topped with cherries. Mexico has used chocolate in churros with chocolate sauce. Jamaica created a chocolate rum cake that is known for being moist and thick. Poland has a chocolate dessert called "Babka. All of these desserts have used chocolate to alter and expand their own culture and history. Chocolate being used around the world in different ways shows how connected humans are around the world. “In his famous article on the sociology of the meal, Georg Simmel (1858–1918) observes that “of all the things that people have in common, the most common is that they must eat and drink.” (Colás) People from different cultures, religions, and backgrounds all love chocolate, and its unique flavor profile. I believe that chocolate has changed cultures for the better since its very beginning, and will continue to impact food, innovation, and commerce for years to come.
Chocolate, despite no longer being the new dessert that captured European audiences, has become a billion dollar industry that has thrived in a world of fads. Chocolate has created a popularity that only grows each year. “Throughout history people have prized cocoa—the defining ingredient of chocolate—a tradition that endures in our modern era. This Valentine’s Day alone Americans will drop a projected $700 million on chocolate. Around the world people spend more than $90 billion a year on the treat.” (Schmitz and Shapiro) Holidays and seasons have become a prime time for people to indulge in the decadent treat of chocolate. Each Easter, Christmas, and Valentines people make sure to purchase their share of the treat to show the people that they love how much they mean to them. Chocolate has become a symbol of love, luxury, and well wishes making it forever one of the most popular desserts. Throughout the last several years I have seen a slight shift in the types of chocolate people are consuming. Seeing far more people reach for chocolate that has less sugar, and that has extra health benefits included. Reduced fat and sugar treats are advertised all over social media, the news, and even in gyms. These healthy versions of chocolate are perceived as better choices for people who want a healthier lifestyle, or for the people looking to lose weight. As a result manufacturers have made options for those who want a sweet treat without the added guilt. This switch has allowed even more people around the world to become part of chocolate’s unofficial fan club.
Chocolate's journey from sacred beverage to a mass produced desert has mirrored humanity's journey of globalization, and industrialization. Leading chocolate to become a globally loved indulgence, that can transcend barriers such as language, culture, and religion. Spanning over 4,000 years, chocolate has left an undeniable mark on how humans consume sweets, and will consume sweets in the future. In the future, we can only guess that chocolate's story will continue to evolve along with human kind. Chocolate has facilitated cultural exchange between different societies and cultures, now belonging to the world’s civilizations. As a global commodity, chocolate goes beyond geographic and cultural boundaries, allowing people to participate in chocolates flavors, traditions, and rituals. This cultural exchange encourages cultural diversity, enriching the world. What started out as a simple seed has now changed the world. Chocolate will always be a product of our relationship with trade, innovation, and cultural exchange.Whatever the future holds one thing is certain, chocolate will bring joy and happiness to people all over the world for generations to come. From a sacred beverage to a multi-billion dollar global industry no one in history could have guessed the constant impact chocolate would have on so many lives.
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