Do you require a niche for your website? And do not know what you’re talking about? You’ve got to learn from this. Learning how to choose a blog niche that has profit potential and truly engages your interests and expertise is a critical step in ensuring the long-term success of your blog. In this ultimate guide, we’ll go over my research-backed process for deciding on a blog niche.
When starting a new blog, I like to keep the blog name as broad as possible so that I can expand my target audience without having to rebrand.
While some bloggers simply write about whatever comes to mind, this is not a good long-term blog strategy.
Especially if you want your blog to eventually generate income and become more than just an online diary with a few readers tuning in to read your musings.
You should be fine if the topic you choose is unique in its own right. Learning how to choose a blog niche that has profit potential and truly engages your interests and expertise is an important step in preparing your blog for long-term success.
You should choose a blog niche, a specific topic area on which you will focus all of your content in order to establish what your readers can expect from you.
How to Find the Best Blog Niches for Your Website
What Exactly is a Niche?
A blog niche is a specific topic about which you will write (or produce other types of content) on your blog. Picking a blog niche is simply another way of answering the question, “How do you decide what to blog about?”
And this is an important question to answer at this early stage in the process of starting your blog… because it could ultimately be the deciding factor that determines your blog’s future success (or failure).
Remember that a great starting point for determining whether or not a particular topic you’re interested in could be considered a smart niche to blog about is whether or not other people share your interest.
What is the Point of Having a Blog Niche in the First Place?
Let’s start at the beginning: why is this even relevant? Isn’t the point of a blog to share your thoughts and ideas with the rest of the world? So why can’t you just…share your ideas and thoughts as they come to you?
Essentially, why should you limit yourself to a single niche?
There are no Internet cops who will come to your door if you don’t stick to your niche. And there are those who have found success with a more haphazard approach.
Your readers are unlikely to be interested in all the topics that you are. So, unless you can make yourself the subject of the blog (which is possible), it’s difficult to build an audience that way.
On the other hand, if you stick to a single topic, you can be certain that people who are interested in one of your posts will be interested in all of your other content as well.
Find Out How Specific (or General) Should Your Blog Niche Be?
Consider what you Spend the Majority of your Time Doing
Many people overestimate the amount of time they devote to one task while underestimating what is going on with the other. You probably spend more time on your smartphone than you realize.
Also, another thing you can do is keep a time diary in which you do the same thing every day. This takes a lot more effort, but it is more accurate than a time tracking app.
A few days after the return date, you should have answers to the following questions…
When did you first log on, when did you log off, and how long did it take you to complete the task? Do you work in the morning and go get a cup of coffee before starting your day?
Can you guarantee you will be productive at work while you go get a cup of coffee?
Do Some Keyword Research (It’s Not That Difficult!)
You can even use the handy Compare button to add in different terms to get an idea of how popular it is in comparison to other potential niches. Do some keyword research (it’s not that difficult!)
So, based on Google Trends, you now have a rough idea of the popularity and momentum of your niche.
However, because Google Trends uses relative numbers (remember–the keyword is “trends”), it is not the most accurate estimate of absolute numbers.
That is, it does not tell you how many people are currently searching for terms in your niche.
That’s why you need to go a little deeper with keyword research (if you’re unfamiliar with the term, read our beginner’s guide to keyword research).
Simply put, keyword research will tell you how many people search for terms (“keywords”) in your niche each month. So here’s what you should do, Create a list of keywords related to your niche first.
Then, enter those concepts into a keyword research tool. When you do this, those tools will also suggest other related keywords, allowing you to thoroughly investigate all aspects of your niche.
There is no hard and fast rule here, but in general, you want your main search terms to receive at least a few thousand searches per month.
If there aren’t a lot of people searching for the key terms, it’ll be difficult to come up with a lot of blog post ideas that people will be interested in.
Learn More on How to Come Up with Blog Niche Ideas (with Proven Demand)
Don’t Be Concerned About the competition
You may already be aware of a popular blog that you are considering. When there isn’t much competition, it’s a sign that the blog topic is popular and profitable. A competitive industry can be difficult to enter, and it will require even more patience.
However, you can create your blog niche idea and present your unique experience in the blog niche, sharing your opinion if you have one, just like in a good Italian restaurant with a special dish or atmosphere.
You should be more concerned if there is no competitive situation, as this could simply mean that no one is interested in your potential blog niche.
If someone is promoting a certain regularity and you’re afraid it’ll be something you can’t compete with and you want to use blog niche, you should definitely go for it.
When you have a lot on your plate, it’s easy to lose track of time. You can also overstretch yourself, so strike the right balance with your content.
Create a Facebook Page (or Group) for Your Blog’s Niche
Another simple and free way to test your niche is to create a Facebook page (or group). Give this page or group the same name as your intended future blog so that you can use it as your blog’s eventual Facebook page if you do decide to pursue this niche.
This page or group is an excellent place to share interesting links, ask questions, and share tips about your niche. If you can get a good number of fans or group members to come here and interact with you, you’ll have a constant source of new content ideas.
If you’re still having trouble deciding on a niche for your blog, here are some great niche ideas to help you get started on the road to blogging success…
Just remember to keep your target audience in mind at all times, especially if your niche is fairly broad.
1. Earning money
Everyone wants to make money, so it is only natural for a money-making blog to be profitable. You’re attempting to make money from your blog. And, thankfully, there is an infinite amount of content that can be created.
In fact, there are numerous topics on which you can focus to earn money, each of which is distinct enough to warrant its own blog.
2. Politics
Politics will always be in the spotlight, and there is breaking news to report on every day. You don’t even have to think about your own country’s politics.
When it comes to politics, almost everything that happens on a global scale has the potential to be a blog. Of course, you could try to narrow your focus to a specific type of news.
3. Sports
The sports world is vast, and the audience is massive, making it a surefire way to attract readers from a blog. Fortunately, you have a wide range of sports to choose from.
You can earn a lot of money from traffic if you stay up to date and cover the biggest names and events.
4. Review of Products
In reality, this is one of the most lucrative blogging niches. The entire premise of these types of blogs is to review a specific product, and something new is always being released.
As your reputation as a product reviewer grows, you will typically receive the product for free before its official release. This provides you with a significant advantage, as well as a free item.
You may also be offered sponsored reviews, in which you will be compensated for your time in reviewing a specific product. Product review blogs can make a lot of money.
5. Tutorials and how-to guides
Do It Yourself (DIY) guides and projects have grown in popularity over the years. These creative projects can be used for a variety of purposes, such as saving money, spending time with family, or simply having fun.
The DIY market is steadily growing year after year and will continue to do so for the foreseeable future. As you might expect, there are numerous topics and projects to blog about when it comes to DIY.
The list of profitable blog niche ideas presented above is not exhaustive. I hope you found a few ideas on the list that will inspire you to start blogging in a profitable niche as soon as possible.
The important thing is to choose a topic that is versatile enough to allow you to create an infinite amount of content while also being popular enough to attract visitors. Just remember to keep your target audience in mind at all times, especially if your niche is fairly broad.
The topic you choose should help you focus and be relevant to your readers. Blogging can have an impact on your profit as a professional.
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