THE HERO’S JOURNEY TO THE CIRCULAR ECONOMY
An Innovative Methodology To Guide Businesses In The Transition To A Circular Economy
presented by: Shari Welsh / Circular Design Solutions
This presentation will discuss the key concepts of the Circular Economy, a restorative and regenerative model developed as an alternative to the "take, make, waste" model of the industrial revolution. The Circular Economy model focuses on system-wide innovation by designing products and services to minimize waste and shifting the system to renewable energy sources. In doing so, the model builds economic, natural and social capital.
By utilizing Joseph Campbell's Hero's Journey storytelling framework, the author will present a methodology to help anyone in an organization visualize, understand the benefits of, and begin taking steps toward shifting their business model to this restorative, regenerative model.