IW 2017 - Macnab

Design by Nature: Patterns

Nature's Dynamics

ABSTRACT

Even though you may not know it, you are intimately familiar with patterns. Patterns are not only all around you in nature, they are also within you. Patterns form the branching arteries that guide blood flow and electrical impulses throughout your body, create the spiraling whorls on your scalp and fingertips, are woven into the double helix of your DNA, and store vast amounts of information in the meandering convolutions of your brain and energy in the compact cells of your body. Patterns give form to energy, allowing you to experience and interpret how they are useful. Designers of any discipline who integrate universal forms and processes into their work create access to effective and elegant human interactions.

ABOUT THE AUTHOR

Maggie Macnab has been recognized as an innovative graphic design communicator for over three decades. She has written two books on design theory, Design by Nature (New Riders, 2011) and Decoding Design (F+W, 2008), and most recently hosted Designing Effective Logos, a logo training video series for Peachpit Press (2014). Maggie is contributing faculty at various New Mexico universities and colleges, and gives workshops and presentations about design inspired by nature's principles and forms. She is committed to using nature's functional and beautiful process for effective creative problem solving.

Website: www.maggiemacnab.com Twitter: Follow Maggie Macnab on Twitter Facebook: MaggieMacnab