Marketing Events

Where and how to publicize events

After setting up information and registration for your event, it's time to let people know about the events!

• Add to the NEOC calendar [Barb] - Email NEOC and let them know that we are adding the event into the calendar: 

  • Go to NEOC.org; log in (click on the small O flag at the bottom right). 

  • Go to the Schedule. 

  • At the bottom, click on "Add an event" (in blue). (It's also possible to copy one of our previous events.)
    IMPORTANT:

  • The category should be Other Club's Meets

  • The title should be prefaced with NavGames:

  • Fill in the "Description" form and not the stuff below it. Provide a link to our website in that description.

• Ask NEOC and CSU to send out information to their members. NEOC: send email to Wendy Johnecheck (wjohnecheck@yahoo.com). CSU: send email to Larry Berman (smlberman@verizon.net - Note: You will get an error message in reply, but Larry will receive the message).

• Wix - Publish Event/Program on Navigation Games Website 

• Social media: Facebook, Instagram, LinkedIn 

• Add events in Attackpoint at https://attackpoint.org/events.jsp - that way they will show up when you search from Orienteering USA website. 

  • Username: NGGames P/w: NG2022!!  

  • As of 10/2023, this login does not work for Attackpoint; using Barb's account instead.

• Papers: Boston Globe, Boston Herald

• Next Door - admin@navigationgames.org, NextD00r23!!

• Boys Scouts of America (BSA) - Councils:

  • Heart of New England Council: hne@scouting.org, 978-534-3532 (Lori Sullivan will likely answer - she knows the answers to pretty much everything)

  • Mayflower Council: rick@mayflowerbsa.org, 508-872-6551 for the main office

  • Spirit of Adventure Council: SpiritOfAdventureCouncil@scouting.org, (617) 615-0004

• BSA - Individual Troops - Go to: https://beascout.scouting.org/ and locate nearby troops - many have emails so you can email directly.

  • This spreadsheet has the most recent contacts - you can cross-reference / update 

  • Scouts BSA Cambridge  Erik Blankinship  troopcrew56@googlegroups.com 617-852-4904

• Our contacts! (Monday.com, Wix). For more on contact management, see the Contacts Management page in this operating manual.

• https://www.bostoncentral.com/submit-event

• https://www.thebostoncalendar.com/style-guide

• https://mommypoppins.com/about-mommy-poppins

• https://bostonparentspaper.com/family-event-calendar/

• https://www.meetboston.com/events/

• https://communitykangaroo.com/

• https://boston.kidsoutandabout.com/

• Client newsletters: Esplanade Association, Boston Harbor Now

Cambridge specific marketing

• Send email to the various parent and neighborhood lists, including main@cpsparents.groups.io (Maija / Barb are members), cambridgeportparents@groups.io (Barb is a member), EastCambridgeFamilies@groups.io (Maija is a member)

• FindIt Cambridge (login info page) - questions to: aliedtka@cambridgema.gov

• The local paper (wicked local), Cambridge Chronicle, Cambridge Day

• Neighborhood organizations:

  • https://www.cambridgema.gov/CDD/planud/neighborhoodorganizations 

  • See this spreadsheet for easy to add (and update) email listings 

• Ask the Cambridge Community Schools to send home information (all 12)

• Get it into the school newsletters for every school. This must now be done by sending email to Debbie Barros (as of 5/2023). Note: phone numbers for all individual family liaisons are here. Reference: https://www.cpsd.us/students_families/family_liaisons

• Get it into Did You Know by sending email to DYK@cpsd.us - this is the CRLS newsletter. Include explanation of how it relates to orienteering that is done in schools: 3rd gr curriculum, World Orienteering Day, middle and high school teams, etc.

• Have the CRLS team invite the other teams, the whole school body, etc.

• Flyer coffee shops / local houses

• Danehy: Yard signs @ Danehy - talk to Tom Cusick. Friends of Danehy?

• Give out Flyers @ the 9am Saturday park run 

• Get into Cambridge City Manager's Daily Newsletter - reach out to Communications Office

• Ask Board members to share with their networks - e.g. electronic bulletin boards in their towns / friends

• Reach out to City Communications Department - Bridget Martin, Head of Communications, City Of Cambridge (bmartin@cambridgema.gov)

  • City Calendar, DHSP family listservs, monthly caregivers newsletter, City Manager’s Office - daily newsletter, social media

Archive

These may be useful to incorporate into updated contact lists or use as a starting point

Out of date

• Create meetups in the Navigation Games group (https://www.meetup.com/Navigation-Games/ ) -- 9/13/21 this does not exist any more.

• MeetUp - admin@navigationgames.org, M33tUp23!!   Update 2023: this seems to cost money now. So moving it to out of date sectdion.

Outreach documents and spreadsheets from 2020

• Outreach spreadsheet updated summer 2020

• Program pricing

  • Relevant - move somewhere

  • not sure if anything else here is needed 

• 2020 District Outreach folder - includes spreadsheet of contacts 8/12/2020

• 2020-21 posters and flyers (COVID) - includes marketing aimed at schools and learning pods

• 2020 College Outreach folder - includes spreadsheet of contacts last updated April 2020

• 2020 Fall Outdoor Education Proposal - Covid-friendly outreach plan and program description

• Fall progressive program (companion spreadsheet to above)

• 2020 Summer Outreach Plan (edited July 7 2020 by Tanairi)