EEC

This page is about the Email Education Campaign that Sue Dekany helped us to set up.

See the Resources section for the documentation of the project to date.

See the Action Plan section for what we need to do.

Action Plan

Summary - Changed 12/10/25...

1. Launch email editing - drafts ready for final edits 12/9/25

2. 12/10/25

   1. Final edits to launch strategy; schedule the emails. Done: Link to updated emails.

   2. Edit the EEC emails themselves using the feedback from humans and AI. Link to EEC google doc. Final language should be change in kit. Update from Barb: this is a bigger challenge, as I'm not sure whether Geometric-O should be in there; I'm not sure about the Step 1 ask (park somewhere different?); I want to really think about the whole sequence. This needs more time. I'm concerned about this being a major product of ours - it needs to be well thought-out. How does it relate to the workshops we've done (in terms of content), or the curriculum? I want to make sure it is consistent. Also I'm having trouble thinking about it when I also am dealing with other tasks now and those are distracting. 

      1. Consider adding: create an orienteering course for yourself in your neighborhood. Have kids draw a map of Animal-O. Draw out Animal-O into multiple lessons, removing Geometric-O...

      2. Consider removing: Geometric-O.

   3. Decide who we'll email and how. Our main target for the launch emails should be educators, especially those we have not already trained. We might also ask people if they have others that they think could benefit, and then post the availability of this series in various places.

      1. My thought is to use Mailchimp since it's supposedly better at getting through.

      2. Monday.com for conference attendees. Also search based on role being teacher? Also Wix people who have signed up for our newsletter. Should we change the EEC launch emails to be aimed at "you or an educator you know"?

   4. Draft success measurement. (kit purchases; school implementations; contact us; meet/talk with us; YMP map; donation; attend orienteering meet; not unsubscribing; people who sign up)

   5. Draft plan to build on this EEC, primarily, can we do the same thing but with videos?

   6. Meet with Brigham from Camp Belknap; decide with Marius what to incorporate into the EEC. (We also will use this meeting for the ACA work which is separate.)

3. Barb: Talk to OUSA about the EEC (Maija will arrange meeting with Dylan)

Details 

4. Review and edit the emails in the campaign. Know what our goals are. (The original aim was for educators to buy our kit or services (income), or start teaching orienteering (mission).) Do we want to add visuals? 

   1. Change: Signing up for a call

   2. Change: add buying a kit / shop

   3. Change: add link to resources

   4. Change: another ask - check out orienteering at a local event with link to OUSA...

5. Change so that emails come from (eg) admin@navigationgames.org instead of Maija's email address?

6. Add visuals to the emails (but carefully).

7. Figure out how to make changes.

8. Figure out how to launch it.

9. Think about which contacts make sense to send to.

10. Figure out our launch strategy. Here is a link to Sue's proposed emails to our subscribers building anticipation and then sharing the link. We should look at that, edit it, and decide who we're sending it to.... Decide a date we want to launch it and work backwards from that. Late January at the earliest. International day of education is Saturday January 24th. Note: AI says: "The best day to launch an email education campaign aimed at educators is Tuesday, with Wednesday and Thursday also being strong options. Emails sent on these mid-week days generally see higher open and click-through rates as they avoid the inbox overload of Monday and the pre-weekend wind-down of Friday."

    1. Email addresses we have

    2. Reddit.com/orienteering or other.

    3. Attackpoint

    4. Google ads

    5. Partner organizations like OUSA, ACA, state PE organizations, 

    6. Our main website

    7. Facebook, insta - social media

11. How to make the website "findable"

Resources

Links

• teachnavigationskills.com: this is the landing page where you sign up for the marketing campaign

  • We purchased this domain from namecheap.com, and we have it until April 21, 2028. Login: navprez is the user name (NOT an email address!).

  • What happens when you sign up: it sends from Maija's email address.

• www.notion.so - this is how Sue shared some information with us, but see links below for specific links to content.

• Folder in our google drive with info

  • Launch strategy (google doc): phases. 

  • EEC Testing (google doc): these are comments from us; does not have info about 

• Loom videos

  • Enhancing engagement through orienteering - this was when Sue was proposing to work with us.

  • Instructions for our next steps  (I think this is the key reference with info about how to move forward -BB)

• Steps for testing the EEC (from email from Maija 4/29 3:54pm)

  • 1.) Go to: teachnavigationskills.com

  • 2.) Sign up for the EEC course - You will receive a welcome email and then 5 more emails over the next 9 days. 

  • 3.) Log in the feedback document how you will open the emails (desktop, Mac, phone, Ipad) - we'd ideally like people to be spread across the different modes.

  • 4.) As you receive each email, please engage by responding to the question asked.

  • 5.) Please log all issues / errors feedback, in the feedback document 

• Tech stack - 1 or more of these will auto-renew. BB got the domain for 3 years; the others may default to 1 year.

  • namecheap.com where we purchased the teachnavigationskills.com

  • kit.com

  • carrd.co - we think this is the emailing service. It costs $19/year. We have a Pro Standard account. Log in with president@navigationgames.org

  • DNS (Sue set this up I think)

• Other

  • Here's the EEC outline link (from email 3/19 3:55 pm): https://ambiguous-ballcap-929.notion.site/Navigation-Games-EEC-Outline-197328be5e09801eab3fd325d852b8a8

Summary of the tech stack

• What Sue used to work with us

  • Loom

  • Notion

• Tech stack for the EEC

  • namecheap.com

  • kit.com

  • carrd.co

This is a screenshot from carrd.co. It's the part of the page where you enter your email address, and it clearly connects to Kit, which must handle the email automation.