Applicant Flow

Getting more applicants comes down to visibility, speed, and conversion. Use the checklist below to increase both the number and quality of applicants.

HRGP is built to take full advantage of Google Search. Job postings are structured to improve visibility in search results, helping qualified candidates discover your jobs faster and apply directly through your career page.

More Applicants = Visibility + Clicks + Conversion + Speed

Increase visibility (reach more candidates)

Post your job on multiple job boards.

👉 Optional if you only want to post on your HRGP career page for now.

HRGP provides multiple ways to publish and share your job postings so candidates can easily discover and apply to your roles.

Where Your Jobs Can Appear

Google Jobs

HRGP automatically structures and publishes your job postings so they are eligible to appear in Google Jobs search results. When job seekers search Google for relevant roles, your openings may appear directly within Google’s job search experience.

Applications submitted through Google Jobs appear automatically in HRGP.

Company Profile URL

A public page that highlights your company and all active job openings. This page includes your company description, banner image, and other branding elements. Job seekers can browse all openings and apply directly.

Job Openings URL

A direct link that displays all of your current job openings in a simple list. This link can be shared anywhere and provides a focused view for candidates to browse and apply.

Individual Job Posting Links

Each job posting has its own shareable link. You can promote a specific role on social media, email, job boards, or send it directly to candidates.

Landing Page Builder

Create custom, branded job landing pages without technical setup. Use built-in templates, start from a blank page, or reuse saved designs to maintain consistent branding.

👉 Want more control over how your jobs are presented? Use the Landing Page Builder to create custom job pages.

iFrame Job Embeds

Embed your job openings directly into your company website using HRGP’s iFrame code. Visitors can browse and apply without leaving your website while all applications still flow into HRGP.

Job Boards (JobTarget Marketplace)

HRGP integrates with the JobTarget Marketplace, allowing you to distribute a single job posting to a network of up to 25,000 job boards. Applicants from any board flow directly into HRGP, and JobTarget provides analytics to track job performance.

Share your job link everywhere: website, social media, Google Business Profile, email signature, and local groups.

Post jobs in multiple locations (if applicable) using branch addresses or service areas so the job appears in more searches.

👉 Always be explicit about the work area.

Improve your job post (get more clicks)

Use a clear job title candidates actually search for (e.g., “Service Technician” vs. “Field Rockstar”).

Lead with the top 3 reasons to apply: pay range, schedule, benefits, and growth.

Keep requirements realistic—overly strict requirements reduce applications.

Increase conversion (get more people to finish applying)

Keep the application simple—remove anything nonessential.

Make resume optional if your audience often doesn’t have one.

👉 Skip this if resumes are not required for your roles.

Use a pre-screening form only when it truly saves time (e.g., heavy applicant flow).

👉 You can skip this at first and add it later once you see applicant flow.

Respond faster (speed wins applicants)

Reply to new applicants quickly using email and text templates.

Use texting when possible—candidates respond faster to SMS than email.

👉 You can skip texting if you’re not using Twilio yet, but response rates may be lower.

Track what’s working (and double down)

If applicants are low: increase distribution + locations.

If clicks are high but applications are low: simplify the application and tighten the job description.

If applicants apply but don’t respond: shorten your first message and use SMS.

Quick Wins (Most Effective)

If you want fast improvements, start with these changes.

• Add popular and relevant job boards (JobTarget)

• Include pay range and schedule in the first 3 lines

• Simplify the application

• Respond within the same day using templates