Course overview - Study Period 1 and 2
In the first half term, learners will continue to focus on television. This is an in-depth unit and they will use each of the frameworks to analyse and evaluate television industries and audiences, as well as language and representation. Learners will continue to focus on genre, looking in detail at science fiction and the way in which it has changed and developed over time, in preparation for the study of their television close study product, Doctor Who. Learners will consider changing representations over time, looking in particular at representation of gender and race within the science fiction genre.
During the second half term, learners will study Advertising. They will look at the historical, social and cultural contexts behind advertising, focusing in particular on the role of gender in advertising from 1955 to the present. Learners will cover one of the main advertising close study products: the 1955 OMO advertisement. Within this advertisement and a range of unseen texts, learners will consider Language and Representation - how each advert is constructed to create meaning and how a range of groups are represented within them.
Key Concept:
Media Language, Media Representations, Media Industries, Media Audiences, Historical, social and cultural contexts.
Assessment Points:
One mini-milestone piece during each study period, with a final summative assessment at the end of the study period.
Guidance:
Learners will receive guidance in a variety of ways. These include marked assessments, reports, feedback in books, verbal feedback during sessions, and in-class quizzes.
Key Vocabulary:
CGI
Digital necromancy
Intertextuality
Nostalgia
Mass
Niche
BAME
Linear
Non-linear
Single strand
Multi-strand
Close-up
Mid shot
Establishing shot
Tilted angle
High angle
Low angle
Long shot