Search Engine Optimization

What is SEO/Search Engine Optimization?

S.E.O. is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. S.E.O. is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. S.E.O. encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

The majority of web traffic is driven by the major commercial search engines, namely Google and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadway that make this happen.

Search engines are smart, but they still need help. The major search engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. The right S.E.O. can net you thousands of visitors and increased attention, the wrong S.E.O. moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, S.E.O. also helps boost rankings so that content will be placed where searchers will more readily find it.

How AdvisoryCloud uses S.E.O.

AdvisoryCloud profiles are optimized to appear in search engines, connecting a member’s profile to terms related to their name, expertise, position, industry, and function. Once the Advisor Profile is established and these sections of the profile are built out and expanded, members have a higher likelihood of being found when these terms are searched in conjunction with “Advisor, expert, professional, etc.” providing for a profile that quickly becomes the cornerstone of a member’s digital brand.