The Chief Revenue Officer is a corporate officer (executive) responsible for all revenue generation processes in an organization. CRO's lead the charge for all aspects of driving revenue to the company.
CRO's are growth hackers with a passion for growing business. Traits include:
Self-Starter: Ability to execute and implement change.
Passion: For the company's mission.
Motivator: Highly energetic personality.
Sales & Marketing Team Integration
Assumption Testing
Objective Performance Assessment
Balancing Short and Long-term Goals