Know your audience and enjoy your interactions more by tailoring your sales pitch in nuanced ways to align with the executive on each call.
Familiarize yourself with the Professional Education section to gain confidence in your ability to be conversant in all areas of business and technology with the high level professionals we speak to all day.
Whether you're delivering a sales pitch or member service, knowing your audience means you effectively adapt your tone and focus to align with the interests, concerns and tone of your audience - the professional on the other end of the line, our client.
It's important to know the general traits of the different types of professionals that make up our member base, and their particular area of expertise and interests. It's also important to know our competition. While we know AdvisoryCloud is a one of a kind platform, there is the perception that LinkedIn Premium, Korn Ferry and others are competitors.