ABSTRACT

This study aims to investigate the impact of social media consumption on the academic performance of Junior High School students in Siena College of San Jose, Inc. This research utilized a qualitative case study design to explore social media’s effect on students’ academic performance. The research was limited to Junior High School students at Siena College of San Jose, Inc., excluding other schools in the area to ensure the feasibility of the study. The study relied on questionnaires and surveys to gather data on students’ social media habits and academic performance. The findings revealed that 87% of students found social media distracting, while 13% saw it as a helpful educational tool. Only 33% effectively managed their time, while others used alarms (20%) or general time management strategies (20%), with 13% struggling to balance their studies and social media use. The study concluded that while social media can serve as a beneficial resource, excessive use leads to distractions, misinformation, and time management challenges, ultimately affecting academic performance. Students should create good time management plans including study timetables, and prioritizing of academic obligations before using social media tools in order to handle these difficulties. Parents should also set limits and track their children's social media use to promote good digital habits. Students can reduce the negative consequences of social media by encouraging discipline and responsible usage, therefore optimizing its advantages for their academic performance.

KEYWORDS: Social Media, Academic Performance, Strategies, Time Management 

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