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Keywords: Correction Fluid;
Introduction
Introduction
Have you ever had trouble finding a correction fluid that works well with yellow paper and leaves it looking clean and error-free? Introducing Redo D Lines' Yellow Liquid Correction, an invention that will change the way you fix errors and improve the clarity of your work. It was created to address the growing demand for accuracy and clarity when writing on yellow paper. According to 360 Research reports, there has been a noticeable change in the correction fluid market in recent years toward the need for specific products made for particular kinds of paper. Common correction fluids are primarily made to be used on white paper, meaning that they do not address the special requirements of users who often work with colored paper, like yellow (Graham, 2019). In the stationery industry, there is an emerging realization of the significance of responding to the varied interests and needs of users, as seen by this trend.
The absence of correction fluid selections designed especially for yellow paper, however, is a big problem for users who depend on this kind of paper for their documentation and writing needs (Pule, 2023). According to the recent published blog by slash insights, When ordinary correction fluids are used on yellow paper, the corrections frequently stand out and take away from the document's overall polish and neatness. This gap draws attention to a market niche and emphasizes the requirement for an appropriate solution to deal with the problem.
The main objective of this study is to look into the feasibility and possible effects of launching a new correction fluid solution made especially for yellow paper by Redo D Lines Company. The paper intends to evaluate this initiative's effectiveness, identify important opportunities and difficulties, and make recommendations for product development and market entrance strategies through the completion of a thorough feasibility study. The objective is to remedy the previously mentioned market gap and offer consumers an exceptional correction fluid that works in unison with yellow paper to improve writing and editing experiences in general.
This study fills a major gap in the market for correction fluids designed for particular kinds of paper, which advances intellectual concepts and empirical practice in the stationery business. Redo D Lines Company's creation of a customized correction fluid for yellow paper has the ability to boost economic growth by satisfying consumer demands and bringing in money for the business. Furthermore, the introduction of an exceptional correction fluid that is compatible with yellow paper in educational institutions can improve the quality of education for learners by encouraging organization and cleanliness in their written work (Maharashtra, 2023). By addressing this market gap, the product promotes academic performance and increases the efficacy and efficiency of teaching methods.
Company Logo
Company Logo
Sophisticated yet simple, a product of many minds collaborated into one that offers a seemingly obvious but brilliant function. While for the representation and meaning of the company logo are presented below:
The yellow capital "D" - The said color represents the unique feature of our product, it being a yellow correction fluid instead of a white one. Furthermore, the "D" represents the individual who presented us the initial idea of the unique product.
The two red "Redo arrows" - These symbols represent the process of "redoing something", "to make one anew." The significance of the color red is often associated with the corrections or the mistakes one had to renew.
The 9 dots inside the circle - The significance of the dots refers to the persons, the members who pushed through and started the project, the people who have made it possible.
Statement of the Problem
Statement of the Problem
Consumers of the product are mostly the students that uses a yellow pad paper. Therefore, we must put things in to considerations to put up a good and feasible product that benefits both the company, employees, and consumers of our target market. Due to our business that focuses on innovating more school supplies that may be a help to most of the students, we will consider this process of the business take of to suffice the satisfaction of the consumers.
This academic business simulation study aims to determine the viability of handling and providing services to customers. More specifically, it concentrates on identifying and evaluating the following domains:
Does the Need of Yellow Correction Fluid Matter on the Senior High School Level?
Demographic Profile
1.1. Respondents
1.1.1. Student
1.1.2. Teacher
Assessment of utilizing a yellow correction fluid in terms of:
2.1. Willingness
2.2. Quality
2.3. Demand
2.4. Price
Assessment of utilizing a yellow pad paper in terms of:
3.1. Activity
3.2. Quizzes
3.3. Performance Tasks
Assessment of the promotional strategies of the Product in terms of:
4.1. Social Media
4.2. Word of mouth
4.3. Poster
Assessment of the packaging of the product in terms of:
5.1. Container
5.2. Box
Methodology
Methodology
Research Design
The research design that was used on this study was a statistical analysis (quantitative analysis) method, where in a convenient sampling of choosing the respondents of our customers on the Siena College of San Jose Inc. grade 11 and 12 students that was consisting of 50 respondents. This was conducted to be able to test the feasibility of the product if it can really benefit the consumer and provide satisfactory. The quantitative research method was focused on the data that will be provided through the survey questionnaire of the researchers that was all about the product that they provided. Therefore, the researchers used a Google form to be able to utilize the technology while answering the survey. The students will be testing the feasibility of the product of it really is working and can be sold to the public.
Research Participants
There were 62 responses in the survey that the researchers conducted. The researchers provided them a google form survey for them to fill out in order to collect the raw data of information. The information and data of the following participants are strictly secured and was made only for the completion of this feasibility study, the responders are people who truly find our product idea interesting and who are involved in cooperating with our research.
Research Instrument
The researchers utilized an online survey with the help of Google Forms to collect the information and data needed for this study. The questionnaire in this study was based on the researcher’s observations, experience, and beliefs when it comes to business. The instrument will help the researchers provide and gather informative data. In this study, the questionnaires are divided into two sections: the demographic profile and the questionnaire. The demographic profile contains the name (optional), occupations (students or teachers), and grade level of the students. The respondents of this study are the senior high school students in Grades 11, 12, and the SHS faculty teachers of SCSJ. This will be the basis for the researchers to know what percentage of the population is likely to be satisfied with and avail of our product.
The researchers also went for the validation of the given research instrument. There are three professionals selected that will be validated through the research. instrument and questionnaires that have been given by the researchers. Recommendations and suggestions were followed by the researchers; therefore, all the recommended and suggested changes have been revised to the given instructions of each validator. Additionally, after the revisions to the given research, instrument, and questionnaire, the researchers asked the validators another time. on the specified changes that have been given as they were provided.
Data Gathering Procedure
The researchers first asked a validator to validate the statement of the problem. Second, the researchers test the relevance of the questionnaires to their target product and respondents. Third, a Google Form survey was made to conduct the survey of the questionnaire of the respondents. Fourth, the researchers selected the participants conveniently since there is a specific school was selected by the researchers. Fifth, an ethical consideration and a waiver was made to have a strict compliance that this information that was gained was only for the feasibility study. Lastly, the evaluation for the purchase of the product was conducted for those who avail and tried the yellow correction fluid.
Results and Discussion
Results and Discussion
Is there a chance that the yellow correction fluid product can be feasible on the market?
Yes, as for the data that the researchers gathered on the senior high school students and teachers who gives instructions on utilizing a yellow correction fluid. The researchers got an over all general weighted average of agreement where in both teachers and students agreed that the product can be sold out within the market industry. Therefore, the first product of Redo ‘D’ Lines company has a chance to take off the market and be sold out nationwide.
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