On failure 

Atychiphobia

This is a fear of failing. 

Phobias are irrational fears of something. 

https://en.wikipedia.org/wiki/Fear_of_negative_evaluation 

Why do we fear failure?

Failure is viewed as a loss (negative experience) 

We have a natural tendency towards loss aversion. 

Our bodies register failure as pain. 

Self-esteem. 

System factors are biased towards results. 

Fundamental attribution error

We attribute success to our own efforts (internal) and failure to external events (or others). 

How might we learn from failure?

1. Normalise failure. This means destigmatizing it.  Describe what the value of failure means to the system. It's a critical part of the learning cycle. 

2. Air it out.  Italian saying ' the fish on top of the table stinks less than one under it'. Put your failures (fish) on top of the proverbial table, and let the air circulate. 

3. Model failure. 

4. Create a safe environment.