Bias and errors

Attention

Trust 

Change blindness

Apophenia

The human tendency to find unreasonable seek patterns in random information

In 1944, the psychologists Fritz Heider and Marianne Simmel conducted a famous experiment.

A short animation was created to include a number of different shapes moving around in a completely arbitrary fashion.

The animation was shown to respondents who were asked what it meant.

All but 3 of the 120 participants reported that they had seen a story.