Sally Cole

Small Business Advocate & Chamber Director

As executive director of the Falls Church Chamber of Commerce and a guiding force in developing the voice of the business community from 2004 to 2021, she spent 17 years promoting the vitality of locally owned small businesses in Falls Church—the heart of our community.

Organized more than 600 monthly and special events to help Falls Church businesses network and promote their goods and services.

Member of the Falls Church City Public Schools Business In Education Partnership Council, 2004–2021.

Founding member of the Falls Church City Arts & Humanities Council.

Developed Shop Local and #LiveLocal promotions to encourage patronage of Falls Church businesses and educate the public on the importance of spending locally.

Provided critical information to the business community during the COVID pandemic.

Co-founded the Taste of Falls Church in 2005, an annual outdoor fall festival that attracts thousands of visitors.

Inaugural recipient of the Veterans Best Friend Award by the Greater Falls Church Veterans Council, 2015.