"In modern parlance the word ingénue tends to have a feminine slant in its usage, referring usually to a young creative girl or woman who is endearingly innocent and wholesome, very new to an artistic genre. As our magazine primarily exists to promote emerging and re-emerging creative talent of any genre, and most creative beings who are venturing forth on their career trajectories collide like sheep amongst wolves with such un-aesthetic things as economics, critics and the psychotic media, we thought the word quite appropriate for a title. Ingénu is the masculine form and ingénue the feminine form of the word and so we have coined the name ingénu/e."