Personalization Display Ads

Personalized display ads can rely on location data to serve your users with specific messages.

The location data could be as simple as the viewer’s IP address or GPS location. The beauty of this feature is that it allows you to target specific audiences depending on local tastes.

In addition, you can run multiple campaigns, targeting different markets without having to produce manual copies of your ad.

Feed-Based

This feature allows you to show specific viewers selected products or offers based on spreadsheet-based or live data.

Using feeds allows you to target those customers who previously browsed your products or had shown interest. Marketers use the feature to retarget selected viewers and is a useful tool for cross-selling and running promotions based on abandoned carts.