The 3-part formula for micro-video success

The key to crafting great micro-videos (and any high-impact ad format) is to follow the 3 C’s. Make sure your content is:

1. Compelling
2. Concise
3. Creative

Micro-videos don’t need to show and explain everything about your product and service. They just need to grab attention and spark interest, like this Ben & Jerry’s micro-video does.