Banner development studio

There are four parts to successful quality assurance (QA):

• Content: Does the content render perfectly on all in-scope devices and browsers?
• Visual: Are the images and animation rendering perfectly on all in-scope devices and browsers?
• Functional: Does everything work in the banner ad? Do links lead to their landing pages?
• Implementation: Is the banner ad creative file optimized for the destination ad servers?

By defining the QA scope during the initial briefing, you ensure your digital production team doesn’t waste valuable time and money testing the banner ad on unnecessary platforms or devices.