Dynamic Ads

Start by analyzing the digital landscape that your audience will be seeing your ads on. What kind of advertisements are they being shown? If your digital ads pale in comparison to your competitors, you’ll lose the war for attention.

Are they using rich media ads, yet you’ve settled on a static image? It’s time to upgrade. Are they offering interactive experiences or 360 ads? You’ll want to step up your creative, too.

There are plenty of tools like Anstrex, Moat and Adbeat that let you see what kinds of ads your competitors are using. Use this information to understand what the standard is and to inform your own creative.