Interactive website

We are exposed to more information than at any other point in history. This has led to a decrease in attention span and an intolerance for trying to decode a hard-to-understand website. That’s why we’re seeing landing page optimization with simplicity in mind.

Effective landing pages are those that are easy to process. Simple landing pages offer uncluttered designs that incorporate plenty of white space. The call to action at the top of the page and the website text make it clear what the business is about and what the visitor should do next. All extraneous information that won’t help the site visitor make a decision is removed.

In the above example from Dollar Shave Club, their landing page features a simple three-step process along with two buttons to get started. It doesn’t get much simpler than that.