The solution: A force of nature
Social Rich Media creative was proposed, built in HTML5 responsive cross-screen technology (retina ready, too.) A compelling mobile rich media ad was developed using Spark flow platform in just 2 days, and its coverage was 100% mobile (in web and in app environments), Tablet and Desktop.
The creative featured Nike’s slogan for the shoe “Be a Force of Nature” which was created to inspire runners, the target audience. The ad featured: