Interactive emails leverage your most powerful asset

Savvy marketers are recognizing their most powerful asset isn’t a native app, social media platform or guerilla marketing campaign embedded with virtual reality. (Although each has its place in a strong marketing strategy.)

A brand’s most powerful asset is something that’s been around since the early days of the tech revolution: email lists.

On the surface, email marketing isn’t as sexy as dynamic banner ad campaigns, interactive websites or apps and their digital ads. But here’s the one thing email marketing has that other tools and platforms don’t: ownership.

Platforms like Twitter, Facebook, Snapchat, Instagram and beyond are great for building engagement but those platforms own your users and their data. They also own your profile and content. And what the platforms giveth, they can take away with the stroke of an algorithm change.

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