Why in-stream video ads are still worth it for advertisers?

The IAB survey revealed that average video ad spend almost doubled between 2014 and 2016. A report by eMarketer indicates the US digital video advertising market is projected to almost double again by 2019.

Video ads – whether out-stream or in-stream – are making a big push to capture (and keep) user attention. They’re slightly less resource intensive than an interactive experience like a 360 ad or game ad, but done right, they can be just as memorable.

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